For Marketers, iPhone is to content what iPod is to music



    Fuel Industries among very first to offer iphone games

    OTTAWA, July 11 /CNW Telbec/ - Fuel Industries is not a company known for
coming in late on industry trends. The Canadian interactive studio was among
the first in the branded entertainment space, and one of the first to build 3d
immersive worlds in a browser dating back to 2004. The same early adopter
spirit holds true with their first entry into the mobile gaming realm as their
new title Spinner: Prologue for iPhone launches with the iPhone App Store on
July 11.
    "The iPhone has done more to change the way we think about mobile
interactive than any other individual device in history," said Warren Tomlin,
Chief Creative Officer of Fuel Industries. "For us to wait and see with this
device would be to put us in the same league with companies who waited around
for the internet to catch on."
    While Spinner: Prologue is just the first iteration of the gameplay, The
company has more titles and applications planned in the next few months.
    "Mobile has always been the black sheep of interactive marketing," said
Tomlin. "Clients want to love it, but the technology has always been too
limiting. This new platform gives us a way to create rich entertainment that
reaches out and grabs the palm of their hand."
    While the ultimate market size for the iPhone is still relatively
unknown, the company believes that the introduction of the new 3G phone and
interoperability with the iPod Touch will allow marketers to target a very
affluent and tech-savvy market that will continue to grow.
    "It's an exciting time to be developing games for the iPhone," said
Brian Robbins, Fuel's gaming evangelist and the game's developer. "It's been a
long time since we've seen a market where so many people were so excited about
the content, combined with a marketplace that allowed open access to reach
those users."
    Spinner: Prologue is available as a free download from the iTunes Store,
and can be played on either the iPhone or the iPod Touch.




For further information:

For further information: Ryan Anderson, Director of Communications, Fuel
Industries, (917) 512-9489, randerson@fuelindustries.com; Nick Iannitti,
Public Relations Manager, Fuel Industries, (613) 224-6738,
niannitti@fuelindustries.com

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