Poll finds more than half of students more excited about technology than
fashion for back to school; laptops, smartphones and headphones among
the top essentials
BARRIE, ON, Aug. 18, 2014 /CNW Telbec/ - New technology rather than new
clothes tops the list of purchases that are getting students revved up
this year as they gear up for back to school, according to a recent
poll sponsored by The Source.
Just 11 % of students surveyed said they look forward to showing off their new
fashion choices, while more than half (53%) said they're excited about
using and sharing technology with friends when they head back to school
this fall - and some of the technology on their lists might not be what
"What surprised us most was, that along with laptops and smartphones,
which have been hot items for several years now, a full third of
students see headphones as a back- to-school essential. A quarter said
they plan to use tech to help them stay fit," said Melanie Raposo, tech
expert at The Source, a leading Canadian consumer electronics and
wireless retailer that commissioned the survey.
The majority of students polled (74%) ranked laptops as a must-have this
school year. The students also revealed that laptops and tablets aren't
the only gadgets on their back-to-school shopping lists. Seventy per
cent of students surveyed said a smartphone was a back-to-school
essential, while 30% identified headphones as must-have gear.
"Fashion has traditionally been considered a back-to-school essential
but the students we surveyed said they were more excited about
technology," said Raposo. "They told us they want technology for
traditional tasks like researching and completing assignments but
they're also looking to stay connected and entertained."
More than 60% of students surveyed chose more than one piece of
technology as a back-to-school essential. The main ways they said they
plan to use technology during the school year ahead are:
Research, studying and completing assignments at home (73%)
Staying connected with friends and family (43%)
Working in the classroom (25%)
Helping them stay active (25%)
Sixty-five per cent of Canadians plan to spend the same or more on
technology this fall versus last year, with price (78%) and features
(85%) ranking as the most important purchase considerations.
"We're expecting to see more of a trend toward wearables as students
look to customize technology to match individual personalities and
lifestyles - whether it be a pair of colourful headphones or a smart
watch that tracks information like sleep, exercise or social media and
syncs seamlessly with other devices," said Raposo.
To check out all the latest back-to-school technology essentials, visit www.thesource.ca.
About the survey
Sponsored by The Source, this national online survey was conducted July
17-28, 2014. In total 1,189 Canadians were interviewed, with an
oversample of 306 students. A sample of this size has an associated
margin of error of +/- 2.84%, 19 times out of 20. H+K Perspectives,
Hill + Knowlton's research practice, partnered with yconic (Uthink.com)
for this in-depth national study with a special focus on students.
About The Source
Building on more than 40 years of excellence as an electronics retailer,
The Source is one of Canada's largest retailers with over 650 locations
nationwide. Over 70 per cent of Canadians live within five kilometers
of stores operated or licensed by The Source. Retail locations and
thesource.ca offer a wide range of brand name consumer electronics
including communications, home entertainment, home office and sound
products. For more information, visit www.thesource.ca.
Back to School Infographic :
PDF available at: http://stream1.newswire.ca/media/2014/08/18/20140818_C7365_DOC_EN_42466.pdf
SOURCE: The Source
For further information:
Agnes Roter, The Source