Football legend Michael Strahan and 'Canada's Human Flag' Dominic Lacasse team up to set new world record

TORONTO, Sept. 27, 2011 /CNW/ - Football legend Michael Strahan supported Canadian acrobat Dominic Lacasse earlier today in his attempt to become a Guinness World Records™ holder for the second time. Dominic completed 12 chin-ups in the "Human Flag" position, surpassing the minimum requirement of five to set a world record*.

This ultimate grip challenge kicked off the official launch of Vaseline MEN™ in Canada. Michael Strahan was on hand to show his support for Lacasse and introduce the new line of fast absorbing, non-greasy body and face lotions specially formulated for men to help keep their skin hydrated from head to toe. Lacasse helped demonstrate the benefits of the new products by applying some to his hands just prior to his impressive acrobatic feats.

Michael Strahan also launched his new online video game in Canada that challenges Canadians to get (and keep) a grip. While an impeccable, non-greasy grip is essential for acrobat Dominic Lacasse, this video game helps reinforce the notion that it was also critical throughout Strahan's 15-year football career.

"No other game requires a good grip as much as football, since you have to hold onto the football to win - and you just can't do that with greasy skin," says Michael Strahan.  "Vaseline MEN has really scored with this new product line, and the game highlights the lotion's non-greasy formula while giving guys a chance to do what they love - take on a challenge."

Vaseline® worked with Strahan to develop the groundbreaking new Vaseline MEN™ Keep Your Grip Challenge online video football game that lets men across Canada experience the action of putting their grip to the test.  The Keep Your Grip Challenge game features non-stop keep-your-grip action for an experience typical of more sophisticated console games. In the game, Strahan provides encouragement and advice, while challenging Canadians to keep their grip as they attempt to break through the end zone through five levels of non-stop play.

Canadians can take the Keep Your Grip Challenge by visiting www.KeepYourGripChallenge.ca where they will also have the chance to enter to win great football-related prizes.

About Vaseline MEN™

Vaseline MEN is a new line of fast absorbing, non-greasy, hydrating body and face lotions designed to help keep men's skin resilient, fortified and healthy looking and to help it perform more efficiently.

The new line includes Vaseline MEN Fast Absorbing Hydrating Body and Face Lotion and Vaseline MEN Extra Strength Hydrating Body and Face Lotion. Vaseline MEN products are available at drug, grocery and mass merchandise stores across Canada.

* Pending official certification from Guinness World Records™

About Vaseline®

Vaseline® products are manufactured by Unilever, one of the world's largest consumer products companies. With a 140-year heritage as North America's most trusted skin expert and more than 30 years as a leading hand and body lotion, the Vaseline® brand delivers products that meet the specific needs of consumers, no matter their life stage or lifestyle. All Vaseline® products can be purchased at grocery, drug stores and mass retailers nationwide.

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Coordinates from CNW of key photo/caption

Video B-Roll will be available via satellite on Tuesday, September 27, 2011 at 16:00 - 16:30 Eastern
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Video B-roll also available via download
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For additional brand information, skin tips and more, please visit: www.Facebook.com/Vaseline

Image with caption: "Football legend Michael Strahan and 'Canada's Human Flag' Dominic Lacasse team up to set a new world record at the Vaseline MEN™ launch event. (CNW Group/Vaseline Men)". Image available at: http://photos.newswire.ca/images/download/20110927_C6123_PHOTO_EN_3878.jpg

SOURCE Vaseline Men

For further information:

For more information about Vaseline MEN™ products, samples or imagery, please contact:

Catherine Flint, Harbinger
416-960-5100 ext. 226
cflint@harbingerideas.com

Lynn Bessoudo, Harbinger
416-960-5100 x 260
lbessoudo@harbingerideas.com

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