TORONTO, Sept. 27, 2011 /CNW/ - Football legend Michael Strahan
supported Canadian acrobat Dominic Lacasse earlier today in his attempt
to become a Guinness World Records™ holder for the second time. Dominic
completed 12 chin-ups in the "Human Flag" position, surpassing the
minimum requirement of five to set a world record*.
This ultimate grip challenge kicked off the official launch of Vaseline
MEN™ in Canada. Michael Strahan was on hand to show his support for
Lacasse and introduce the new line of fast absorbing, non-greasy body
and face lotions specially formulated for men to help keep their skin
hydrated from head to toe. Lacasse helped demonstrate the benefits of
the new products by applying some to his hands just prior to his
impressive acrobatic feats.
Michael Strahan also launched his new online video game in Canada that
challenges Canadians to get (and keep) a grip. While an impeccable,
non-greasy grip is essential for acrobat Dominic Lacasse, this video
game helps reinforce the notion that it was also critical throughout
Strahan's 15-year football career.
"No other game requires a good grip as much as football, since you have
to hold onto the football to win - and you just can't do that with
greasy skin," says Michael Strahan. "Vaseline MEN has really scored
with this new product line, and the game highlights the lotion's
non-greasy formula while giving guys a chance to do what they love -
take on a challenge."
Vaseline® worked with Strahan to develop the groundbreaking new Vaseline
MEN™ Keep Your Grip Challenge online video football game that lets men
across Canada experience the action of putting their grip to the test.
The Keep Your Grip Challenge game features non-stop keep-your-grip
action for an experience typical of more sophisticated console games.
In the game, Strahan provides encouragement and advice, while
challenging Canadians to keep their grip as they attempt to break
through the end zone through five levels of non-stop play.
Canadians can take the Keep Your Grip Challenge by visiting www.KeepYourGripChallenge.ca where they will also have the chance to enter to win great
About Vaseline MEN™
Vaseline MEN is a new line of fast absorbing, non-greasy, hydrating body
and face lotions designed to help keep men's skin resilient, fortified
and healthy looking and to help it perform more efficiently.
The new line includes Vaseline MEN Fast Absorbing Hydrating Body and
Face Lotion and Vaseline MEN Extra Strength Hydrating Body and Face
Lotion. Vaseline MEN products are available at drug, grocery and mass
merchandise stores across Canada.
* Pending official certification from Guinness World Records™
Vaseline® products are manufactured by Unilever, one of the world's
largest consumer products companies. With a 140-year heritage as North
America's most trusted skin expert and more than 30 years as a leading
hand and body lotion, the Vaseline® brand delivers products that meet
the specific needs of consumers, no matter their life stage or
lifestyle. All Vaseline® products can be purchased at grocery, drug
stores and mass retailers nationwide.
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Coordinates from CNW of key photo/caption
Video B-Roll will be available via satellite on Tuesday, September 27,
2011 at 16:00 - 16:30 Eastern
Download Freq: 3820MHz V
Audio subcarriers 6.8 left, 6.2 right
For assistance with the feed call: 1-800-565-1471
Video B-roll also available via download
Click here to access broadcast quality footage http://www.newscanada.com/mpgdownload.asp?id=nc4675
Please contact email@example.com if you do not have your Login ID and Password.
For additional brand information, skin tips and more, please visit: www.Facebook.com/Vaseline
Image with caption: "Football legend Michael Strahan and 'Canada's Human Flag' Dominic Lacasse team up to set a new world record at the Vaseline MEN™ launch event. (CNW Group/Vaseline Men)". Image available at: http://photos.newswire.ca/images/download/20110927_C6123_PHOTO_EN_3878.jpg
SOURCE Vaseline Men
For further information:
For more information about Vaseline MEN™ products, samples or imagery, please contact:
Catherine Flint, Harbinger
416-960-5100 ext. 226
Lynn Bessoudo, Harbinger
416-960-5100 x 260