Food Banks Depending on Fundraising Campaign Launching on Hunger Awareness Day (May 31) to Meet Record Demand

Donations made to local food banks from May 31 to June 10 will be matched dollar-for-dollar up to $200,000

TORONTO, May 30, 2011 /CNW/ - In honour of Hunger Awareness Day tomorrow, Food Banks Canada and Kraft Canada are calling on Canadians to Make a Change, Make a Difference in their local communities by donating much needed funds to Canadian food banks through the Kraft Hunger Challenge.  From May 31 to June 10, Kraft Canada will match donations to participating Canadian food banks dollar-for-dollar up to $200,000. Funds donated to local food banks and Food Banks Canada, and matched by Kraft Canada, will be used to support Canadians in need.

In 2010, food banks across Canada assisted close to 900,000 Canadians each month - the highest level ever reported - and Canadian food banks are struggling to meet the demand. Thirty one per cent of food banks do not have enough food to meet the need and 50 per cent have been forced to give out less food than usual1.

"Over the last two years, the number of Canadians turning to food banks for assistance has risen by 28 per cent," says Katharine Schmidt, Executive Director, Food Banks Canada.  "Even though nearly 900,000 Canadians are turning to food banks for assistance each month, many people living in Canada simply don't realize that children, women and men living in their community are often going to bed hungry."

Food banks from coast to coast depend on funds raised through the Kraft Hunger Challenge to purchase much-needed food supplies. Over the past seven years, the annual Kraft Hunger Challenge has raised more than $3.5 million for community food banks across Canada, including more than $540,000 in 2010.  Recognizing the growing issue of hunger in Canada, Kraft Canada has generously increased its Kraft Hunger Challenge matching donation this year from $150,000 to $200,000 to provide additional aid to rural as well as urban communities across the country.

"We created the Kraft Hunger Challenge to help the hungry in Canadian communities large and small," says Dino Bianco, President, Kraft Canada. "We hope our increased donation will encourage all Canadians, whether they live in urban centres or rural communities, to give generously so all Canadians will have access to the essential food they require."

Canadians can donate to the Kraft Hunger Challenge through their local participating food bank or online at www.foodbankscanada.ca.

About Kraft Canada
Kraft Canada has a long-standing partnership with Food Banks Canada to lead the fight against hunger in Canada.  Kraft Canada donates an average of one million pounds of food to Food Banks Canada each year to help feed hungry families. Kraft Canada also contributes to Food Banks Canada through the funding of programs designed to raise awareness of the hunger issue in Canada. Over the past seven years, the Kraft Hunger Challenge has raised more than $3.5 million for food banks across Canada.  Kraft Canada, with corporate headquarters located in Toronto, Ontario, is the largest food and beverage manufacturer in the country.

About Food Banks Canada
Food Banks Canada is the national charitable organization representing the food bank community across Canada. Our members and their respective agencies serve approximately 85 per cent of people accessing emergency food programs nationwide.  Our mission is to meet the short term need for food and find long term solution to reduce hunger.  Visit www.foodbankscanada.ca for more information.

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1 Food Banks Canada 2010. HungerCount 2010 Toronto:  Food Banks Canada


SOURCE Kraft Canada

For further information:

Marzena Gersho      Katherine Clark
Food Banks Canada      Cowan & Company
Tel: 416.203.9241 ext. 28     Tel: 416.462.8773 ext. 55
Email: marzena@foodbankscanada.ca    Email: katherine.clark@cowanandcompany.net 

 

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