FLYING OGRE MANHATTAN ... DreamWorks' SHREK(R) Takes Flight in the 81st Annual Macy's Thanksgiving Day Parade(R)



    
    - Shrek makes his Parade debut as a giant helium balloon and as an
    exclusive plush available nationwide at over 800 Macy's stores and online
    at macys.com -
    

    NEW YORK, June 19 /CNW/ -- This Thanksgiving, a giant ogre flies in from
Far Far Away and takes over Manhattan as Shrek(R) makes his grand debut flying
high in the 81st Annual Macy's Thanksgiving Day Parade(R). Taking a break from
his beloved swamp, Shrek will literally become larger-than-life as he
transforms into a giant helium balloon in the famed holiday spectacular. On
Thursday, November 22nd at 9:00am, fans will see the big green ogre flying
down the streets of New York City for the first time delighting over 3.5
million spectators and more than 50 million television viewers nationwide.
Shrek will not only help mark the start of the holiday season at the Parade,
but he will also serve as Macy's Official Holiday Ambassador this year, with
an exclusive plush toy available at all Macy's stores nationwide.
    The Shrek balloon designed by the magicians of the Macy's Parade Studio
measures approximately 50 feet tall, 44 feet long and 35 feet wide. Dressed in
his signature woodsman outfit complete with oatmeal sweater, plaid pants and
brown vest, Shrek will be filled with over 10,000 cubic feet of helium for his
trip down the Great White Way.
    As the official Macy's Holiday Ambassador, Shrek will help Macy's usher
in the spirit of the season as a cute collectible plush toy, wearing a festive
red vest, and uttering three custom phrases when his left foot is pressed.  As
a special bonus, Shrek will be accompanied for his holiday duties by best
pals, Donkey and Puss In Boots, who come along for the ride as highly detailed
3-D plush finger puppets. The Shrek Macy's holiday plush will be available
beginning November 1st at all Macy's locations nationwide and on macys.com.
Fans can purchase Shrek for $14.95 with any purchase of $35 or more.
    Shrek's first ever participation in the Parade will coincide with the DVD
release this holiday season of "Shrek the Third," the latest installment from
DreamWorks Animation, which enjoyed a record-breaking bow in theaters last
month as the largest opening ever for an animated film and continues to
delight moviegoers in its current global run.
    "Shrek is a new American icon," says Robin Hall, Executive Producer of
Macy's Parade. "There's never been a character like Shrek, and I think it's
safe to say there's never been a Macy's Parade balloon quite like Shrek,
either," he continued. "All of us at Macy's Parade are totally immersed in
'Project Shrek,' and we're thrilled to be working with the team from
DreamWorks Animation in the creation of this new Parade classic."
    DreamWorks Animation's Head of Worldwide Marketing & Consumer Products
Anne Globe stated, "We're honored to be a part of this great holiday
tradition, and doubly proud to be represented by our most recognizable
personality, Shrek.  People have grown to love Shrek around the world, and
this parade gives his fans a unique opportunity to see their favorite ogre in
a whole new way."
    The 81st annual Macy's Thanksgiving Day Parade steps off on Thursday,
November 22nd, 2007 and is broadcast live nationally on NBC-TV, from 9am to
12pm in all time zones.

    
    About the Macy's Thanksgiving Day Parade
    
    With more than 50 million viewers across the country and more than 3.5
million spectators that line up along the streets of New York City each year,
the Macy's Thanksgiving Day Parade is a national icon that has grown into a
world-famous holiday event.  For 80 years, the Macy's Thanksgiving Day Parade
has marked the official start of the holiday season.  Growing in size and
scale, the Parade proudly marches down a 2.5-mile route in New York City with
over 10,000 participants in tow including Macy's employees, their families,
celebrities, athletes, clowns and dance groups spreading holiday cheer.  The
Parade also features America's best marching bands, fabulous floats and Macy's
signature giant helium character balloons.  For more information on the Macy's
Parade please visit http://www.macysparade.com or call the Parade hotline at
(212) 494-4495.

    
    About DreamWorks Animation SKG
    
    DreamWorks Animation SKG (NYSE:   DWA) is devoted to producing high-quality
family entertainment through the use of computer-generated (CG) animation.
Utilizing world-class creative talent and state-of-the-art technological
capabilities, the company is committed to making two computer-animated feature
films a year that appeal to a broad movie-going audience.

    
    About Shrek
    
    DreamWorks Animation's most successful franchise to date, the Shrek
series began with the acquisition of William Steig's book in 1990, with the
original "Shrek" going on to win the Academy Award(R) for Best Animated
Feature in 2001.  The sequel, "Shrek 2," proved even more popular than the
first, practically doubling the worldwide box office take of the original to
become the third highest-grossing film of all time.  "Shrek the Third," the
latest installment, recently wrote box office history by scoring the biggest
opening weekend ever for an animated film and continues to perform in its
current global run.





For further information:

For further information: Orlando Veras, Macy's Thanksgiving Day Parade, 
+1-212-494-3893, Orlando.Veras@macys.com; or Fumi Kitahara of DreamWorks 
Animation SKG, +1-818-695-6055, Fumi.Kitahara@dreamworks.com Web Site:
http://www.macysparade.com

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