Flyerland.ca extends reach nationally through two new partnerships with Black Press and Sing Tao Canada



    TORONTO, June 17 /CNW/ - Flyerland.ca (www.Flyerland.ca), Canada's
leading provider of online flyers, has extended its reach across Canada
through two recently announced partnerships with Black Press and Sing Tao
Canada. These partnerships will allow Flyerland.ca to leverage the Black Press
and Sing Tao community newspapers and local web portals to drive traffic to
the site.
    "Consumers are thinking about how to save money. Whether it's by cutting
back, or finding the best deals, consumers are feeling empowered to make the
most of every dollar they spend," says Debbie Frye, General Manager at
Flyerland.ca. "These partnerships will allow us to give Canadian consumers
more of what they already love - flyers, coupons and deals!"
    According to comScore, a company who provides marketing data to many of
the Internet's largest businesses, online coupon advertising is one of the
fastest growing market segments online. And with more than 80 percent of major
Canadian retailers making their flyers available at Flyerland.ca, consumers
are able to find deals that are specific to their location.
    Flyerland.ca has more than 100,000 registered members, which has doubled
since October 2008. Monthly visitors are tracking at more than 412,000. With
deals, coupons, catalogues and online flyers from leading retailers including
Wal-Mart, Loblaws, Shoppers Drug Mart and The Forzani Group Banners, the site
is averaging 10 million page views each month.
    "The pace of growth is exciting as people hunger for ways to save," says
Senior Vice-President of Marketing at Black Press, Candy Hodson. "Through
partnerships with leading, high-growth companies like Flyerland.ca, we are
able to offer great value to our readers while showcasing some of our best
advertisers."

    About Flyerland.ca (www.flyerland.ca)

    Flyerland.ca is home to flyers, deals and coupons from more than 80
percent of major Canadian retailers. Currently celebrating its first
anniversary, Flyerland.ca is the number one online destination for flyers,
coupons and deals. Flyerland.ca is a division of Metroland Media Group Ltd.

    About Black Press Group Ltd. (www.blackpress.ca)

    Black Press is Canada's largest privately held newspaper company with
more than 75 titles and associated websites in British Columbia and Alberta.
It also operates 15 press centers as well as newspapers in Washington State,
Ohio and Hawaii.

    About Sing Tao (www.singtao.ca)

    Sing Tao Canada is a joint venture between Star Media Group and Sing Tao
News Corporation Limited, one of the leading Chinese media conglomerates based
in Hong Kong. Sing Tao Daily publishes the largest Chinese language newspaper
in Canada, with editions in Toronto, Vancouver and Calgary.
    Since its launch 30 years ago in Canada, Sing Tao has been a way of life
for Chinese Canadians. Sing Tao Canada is also a pioneer on the Internet;
launched in 1995, Singtao.ca is one of the most popular Chinese newspaper
website in Canada (according to a survey conducted by Ipsos Reid in 2007).





For further information:

For further information: Media contact: Sarah Hall, BlueSky
Communications, (416) 929-7740, shall@blueskycommunications.com

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