"Consistent, quality service makes flydubai a well-loved brand," says Sheikh Ahmed Bin Saeed Al Maktoum
Dubai's first low cost airline records incredible growth since its first flight on June 1, 2009
"flydubai would not have been able to grow and develop so quickly if we
did not operate in such a fantastic environment for business as the UAE," says CEO, Ghaith Al
DUBAI. UAE, June 29, 2011 /CNW/ - flydubai, Dubai's first low cost
airline, has reached its second anniversary with an impressive
collection of statistics that prove the airline's growing success and
importance in the UAE's aviation market.
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Chairman of flydubai, His Highness Sheikh Ahmed Bin Saeed Al Maktoum,
said: "After just two years in operation flydubai is now a household
name in the region. flydubai has consistently delivered a quality,
affordable service during its two years of operation and millions of
passengers have benefitted from the airline's commitment to making
travel more accessible and more affordable. It is this consistent,
quality service that has made flydubai a well-loved brand. With a
network spanning the GCC, Middle East, North Africa, Indian
Sub-Continent, Asia and the fringes of Europe, flydubai is stimulating
demand for travel and finding new markets with an appetite for
developing business and tourism links with the UAE. This brings
benefits to all sectors of the economy and I look forward to flydubai
continuing with its good work for many years to come."
The airline began operations on June 1, 2009, with a full flight of 189
passengers bound for Beirut and a commitment to make travel easier,
more accessible and more affordable. Announced by the Government of
Dubai in March 2008, the vision for the airline was to provide a low
cost alternative on already popular routes from Dubai, such as Beirut,
as well as to open up destinations that were underserved by direct air
links to the UAE, such as Baku, Azerbaijan.
Ghaith Al Ghaith, CEO of flydubai said: "Two years ago this month our
first flight took off. It was a wonderful, exciting time but I could
never have imagined that two years on we would be in the strong
position that we are today. Our strategy was to expand as quickly as
possible, adding aircraft and destinations at a rapid pace to ensure we
reached a critical mass in the shortest possible time. Today we have 16
aircraft and 36 operational destinations - making us the fastest
growing start up airline ever.
"flydubai would not have been able to grow and develop so quickly if we
did not operate in such a fantastic environment for business as the
"One of the biggest challenges for a new company is dealing with rapid
expansion while ensuring the systems, procedures and staff are in place
to maintain consistent levels of service," added Al Ghaith. "At
flydubai we have achieved that and more. Despite starting operations at
a difficult time for the aviation industry, flydubai has not only stuck
to our ambitious growth plan, but we've added to it by taking on
challenges such as bringing all our maintenance and engineering
in-house. We've done all of this successfully while at the same time
maintaining an On Time Performance record that is one of the best in
the industry at 85%. And perhaps most importantly of all our passengers
still receive a friendly welcome when they come on board flydubai.
"We've taken a theory on a piece of paper and turned it into a reality -
and a reality that works well. We've developed systems, training
programmes, procedures which have made the vision of the Government of
Dubai work in practice. We started with an ambitious plan and we are
making that plan a reality.
"We have achieved an incredible amount in a very short space of time and
that is something I am very proud of. I do not believe this could have
been done anywhere else in the world. The support we have had from the
authorities and the people of the UAE has been incredible. Dubai is a
great place to do business and a very attractive place for people to
come and live, which has meant it hasn't been difficult to attract the
"I would like to take this opportunity to express my thanks to some of
those responsible for creating this fantastic working environment for
flydubai. Especial thanks must go to our Chairman, Sheikh Ahmed Bin
Saeed Al Maktoum, whose guidance has ensured we stay on track to
fulfill the vision of His Highness Sheikh Mohammed Bin Rashid Al
Maktoum, who wanted flydubai to support Dubai's commercial and tourism
"Our rapid growth could only have been accomplished with the support of
the GCAA, DCA and Dubai Airports who have worked closely with us to
provide the facilities and operating slots we need for our expansion.
This growth puts pressure on resources and facilities to grow as
quickly as we do and I thank them for their support and patience."
Two years into operations, the airline has delivered on its commitments
and despite rapid increases in fleet, network and passengers, flydubai
has managed to keep the quality of its service high. One measure of how
well an airline is performing is to look at the airline's Available
Seats per Kilometre (ASKM) and Revenue Per Kilometre (RPKM). From June
2010 - May 2011 flydubai recorded increases of 161% for ASKMs and 181%
for RPKMs over the previous 12 months. Not only are these huge
increases, but the fact that RPKM grew more than ASKM shows that the
airline is working smartly and ensuring more revenue is being
Another measure of success is to look at how many flights are delayed.
flydubai's record in this area is one of the best in the industry with
On Time Performance recorded at 85%.
In addition the airline has moved towards maturity with the development
of programmes to recruit and train staff at the highest level, as well
as the development of its own in-house maintenance and engineering team
to service flydubai's rapidly growing fleet.
More than 80,000 people have applied to join the airline, which
indicates flydubai's strength in attracting and recruiting the best
talent. With employee numbers now just crossing the 1,000 mark, this
number shows the airline is attracting around 80 applications for every
position, which ensures the airline can choose the very best
With a 78% increase in the number of flights, a 100% increase in
aircraft, a 150% increase in routes and a 200% increase in passengers
it is easy to see why flydubai is now the second largest carrier
operating out of Dubai International Airport.
Paul Griffiths, CEO of Dubai Airports, said: "In just two years flydubai
has become a potent force in the region's aviation industry. Now the
second largest carrier operating out of Dubai International, flydubai
has played a significant role in the continued success and growth of
passenger traffic at the airport. By opening up new and previously
untapped markets, flydubai is helping to bring in significant volumes
of traffic from around the region to Dubai and beyond. I am confident
that flydubai will continue to go from strength to strength over the
coming years and I wish them all the best for the future."
Al Ghaith commented: "I am proud to be able to announce such incredible
achievements today. The flydubai team has worked extremely hard to
ensure flydubai reached this point, and this success is the reward for
that hard work.
"Clearly our strategy is paying off. We knew there was a place for us in
the market and we have worked hard and ensured that we have made that
place our own. We've taken the business head on, surmounted all the
obstacles and made it work. When I look back over the two years that we
have been flying and see how far we have come, it makes me very proud.
"Two years into our operations and we are right on track. I am confident
that our strategy is the right one. flydubai is well placed to continue
to forge ahead into new markets with new innovations in the future. I
am confident 2011 will be another good year for flydubai."
Note to editors:
Established in March 2008, flydubai, Dubai's first low cost airline,
started operations on June 1st, 2009. Set up by the government of
Dubai, flydubai is aimed at making travel a little less complex, a
little less stressful and a little less expensive.
Based on a low cost business model, flydubai offers a value-for-money
product at an extremely competitive price. Its website (http://www.flydubai.com) is an important interface for customers, together with a call centre
(+9714 301 0800) and travel partners.
For further information:
Heather Astbury, PR Manager for flydubai at Mobile: (+971) 50 950 8420; Email: email@example.com Meabh O Reilly, Senior Account Manager, DABO & CO at Mobile: +971 50 915 5735; Email: firstname.lastname@example.org