Art revellers invited to "Like" Facebook page to raise $15,000 for charity
TORONTO, Sept. 26, 2011 /CNW/ - From dusk until dawn, Scotiabank Nuit
Blanche night owls are invited to unleash their inner artist, and use
their fingertips to paint at Scotia Plaza, where Scotiabank presents
FLUXe. This 100-foot immersive and interactive art installation creates
illuminated designs on a large LED screen, where users can choose from
one of nine unique digital paintbrushes designed by internationally
"We are thrilled to bring FLUXe to Scotiabank Nuit Blanche this year,"
said Duncan Hannay, Scotiabank Senior Vice-President Canadian
Marketing. "FLUXe presents a unique opportunity for the public to
communicate and engage with one another through Canada's largest
interactive LED screen, allowing them to truly experience a unique
installation on a special night."
FLUXe is the brainchild of Steve DiLorenzo, co-founder, curator and
creative director of Pixel, an immersive art and technology incubator
founded in 2002.
"FLUXe is based on the notion of constant change," said DiLorenzo.
"Change is a fundamental reality of Toronto's urban landscape that
continues to shift, grow and evolve. With Scotiabank, we invited nine
international artists to create individual brushworks to celebrate this
notion of change."
While FLUXe will transform Scotia Plaza during the one-night only art
installation, Scotiabank is helping to bring art to the city's high
needs communities all year long. For every new "Like" at facebook.com/scotiabanknuitblanchefluxe, Scotiabank will donate $1 (to a maximum of $15,000) to Arts for
Children and Youth, an organization which engages young people in
accessible arts educational programs that are meaningful, relevant and
collaboratively developed with community and education partners.
While visiting FLUXe at Scotia Plaza on October 1, patrons can expect a
completely interactive art experience to explore their inner creativity
and transform the urban landscape by drawing on a Blackberry® Playbook™
Tablet using one of the nine unique brushes. Their artistic creations
will then be projected in real-time onto the large LED screen.
"Through FLUXe, the public can collaborate all night long with friends
or strangers on their tablets," added Hannay. Users will also be
prompted to share their masterpieces online through the FLUXe Facebook
There are two ways for the public to experience FLUXe:
The Big Screen Experience: Art revelers can access FLUXe from the Bay and Adelaide Centre courtyard
and come face-to-face with the 100' x 33' LED screen suspended on the
north side of Scotia Plaza. The FLUXe street team will be on site to
guide users through the interaction zone.
The Multi-Screen Experience: Also accessible from the Bay and Adelaide Centre courtyard, visitors can
digitally paint artwork on a series of five 46-inch vertical LCD
screens. Users will also have the option of using their own 3G touch
screen-based mobile devices and tablets.
FLUXe is compatible with the following touch screen mobile devices and
tablets: iPhone, Android, Blackberry Torch, iPad, Blackberry® Playbook™
For more information about FLUXe, visit facebook.com/scotiabanknuitblanchefluxe.
Scotiabank is committed to supporting the communities in which we live
and work, both in Canada and abroad, through our global philanthropic
program 'Bright Future.' Recognized as a leader internationally and
among Canadian corporations for our charitable donations and
philanthropic activities, Scotiabank has provided on average
approximately $44 million annually to community causes around the world
over the last five years. Visit us at http://www.scotiabank.com
ABOUT THE CREATIVE DIRECTOR/CURATOR:
STEVE DI LORENZO
Steve Di Lorenzo is co-founder, curator and creative director of Pixel.
Pixel is an art and technology incubator founded in 2002 in Canada.
Pixel curates art based and commercial projects that mix grass-roots
arts with new digital channels to create original interactive
ABOUT THE ARTISTS:
Zena Holloway was born in Bahrain in 1973 and raised in London. At 18 she travelled
the globe working as a SCUBA instructor and developed a passion for
underwater photography and film. Completely self-taught Zena's images
are striking, instinctive and driven by a deep understanding of her
medium. Zena's renowned underwater photography appears regularly for
publications such as How to Spend it, GQ, The Observer Magazine, 125, Tatler and Dazed & Confused. www.Zenaholloway.com
Eduardo Recife is an artist and illustrator from Brazil. His work has a very distinct
style and has been exhibited in Japan, UK, US, Denmark, Spain,
Australia, Mexico, Belgium, Lithuania and Brazil. He has created
commissioned works for clients such as The New York Times, HBO, The Guardian and Volkswagen. www.misprintedtype.com / www.eduardorecife.com
Lorenzo Petrantoni was born in Genoa in 1970. His passion for graphic design and his
fascination for the 18th century are intertwined in his illustrations.
He has used his art to create campaigns for prestigious brands, has
worked with international magazines and has had exhibitions around the
Eric Chan is a hybrid artist-programmer from Canada currently living in New York.
He works at the intersection of art, design and technology. He explores
the creative potential of a free and open Internet by combining art
with open data to create spontaneous and unexpected paintings. His most
recent work was exhibited in GalleryO2 in Tokyo (2009) and at the
Ottawa Art Gallery (OAG) in summer 2010. http://eepmon.com/
Christian Toth a.ka SECTR is a Canadian artist that has been exhibiting internationally for over
fifteen years. Christian grew Rail Side Films into a fully functional
urban-art video production company, producing a number of award winning
urban art documentaries such as Reefer Madness; which won best short documentary at the Denver Film Festival.
Christian co-founded Lounge37 which became one of North Americas' top
urban-art web sites and eventually developed its own successful
clothing line. http://www.sectrart.com/
Nanami Cowdroy was born in Sydney, Australia with close bonds to her mixed
Japanese-European heritage. Growing up with such contrasting cultures
and surroundings influenced her art and creative expression. By
intertwining complex characters and highly detailed objects, her pieces
reflect a juxtaposition between foreign and familiar entities and
environments. Her pieces can be seen online at www.nthread.net
In 2010, Hugh Elliott combined his obsession with film with his interest in haiku and created
Moviesinhaiku. As a way of taking this new medium to new places, Hugh
began doing small prints and used his previous experience as an
illustrator to create background graphics. He was then tasked to create
prints for movie The Social Network and collaborated with Scott Wilk to create Moviesinhaiku-themed
Alex Kurina spends the majority of his time in Toronto, where he is a designer and
new media artist. He holds a BFA from Ryerson University.
Janice Kun is a mixed media illustrator based in Toronto. Her illustrations have
appeared in magazines, albums, book covers, boards, websites, and messy
sketchpads. Passionate about fiction, photography, street art, and
music, her illustrations draw from the texture and rhythmic energy of
these media. She threads digital layers onto photographs and hand drawn
elements, weaving a distinctive style of mixed media digital work. She
is represented by i2i Art Inc. www.i2iart.com/Janice_Kun
Graham Miller is a Toronto-based sound designer, electronic music
producer and performer. In 2005, he graduated with an M.A. in
Ethnomusicology from York University, where he studied the idea of
'futurism' in sound by uncovering a hidden relationship between
cinematic sound design in science fiction filmmaking and compositional
techniques in techno music production. http://www.intrepidtravellermusic.com/
For further information:
Andrea Cooper, NKPR
416-365-3630 ext. 230