Fluid Music's Trusonic(R) to Spice up The Boston Market Brand Experience



    LA JOLLA, Calif., July 10 /CNW/ -- Fluid Music, Inc. (TSX: FMN) today
announced its wholly owned subsidiary Trusonic, the provider of the preeminent
platform for the digital delivery of Business Music and Messaging to
successful brands worldwide, has entered their newest client relationship with
Boston Market Corporation, based in Golden, CO. Under the agreement, Trusonic
will deploy its proprietary internet-based music solution across 579 Boston
Market locations in 28 states.
    Trusonic's comprehensive audio solution creates an immediate,
quantifiable connection between business, consumers, and Digital Out-of-Home
advertisers. By providing strategic control of music, messaging and ad
placement, Trusonic solutions build on existing brand awareness while
generating new revenue possibilities. Together, Boston Market and Trusonic
developed a highly customized, brand centric, music program that, through
Trusonic's proprietary technology, can be easily versioned to meet the demands
of Boston Market's national brand. "We believe Trusonic will help us provide a
more consistent brand experience across our restaurants," said Michelle
Glander, Senior Marketing Director of Boston Market.
    Lorne Abony, Chief Executive Officer and Chairman of the Board of Fluid
Music, Trusonic's parent company, stated, "This agreement with a nationally
recognized brand such as Boston Market is a strong endorsement of Trusonic's
digital distribution platform, and its ability to allow comprehensive
customization and complete flexibility in scheduling. Fluid Music's catalog,
well over 5 million tracks, contains the largest library in the world of
independent and emerging artists and remains the largest licensed library on
the globe, enabling Trusonic to offer prospective clients more track
selection, more cost-effectively."
    Trusonic's digital delivery platform gives its users an unprecedented
level of control over their auditory environment, including auditable ad play
reports retrievable at any time and message addition or removal within minutes
at one, or every location worldwide.
    For more information on Trusonic, go to http://www.trusonic.com.  For
more information on Boston Market go to http://www.bostonmarket.com.
    
    About Trusonic
    
    Trusonic's comprehensive audio solution creates an immediate,
quantifiable connection between business, consumers, and digital out-of-home
advertisers, and is favored by many of the nation's top retail and hospitality
brands for its ability to target messaging and enhance the brand experience. 
Trusonic is a wholly owned subsidiary of Fluid Music, a public company listed
on the Toronto Stock Exchange (TSX: FMN). Fluid Music is the world's largest
private label music aggregation and distribution company. For more information
regarding Trusonic email brosen@trusonic.com.
    
    About Boston Market
    
    Boston Market Corporation, based in Golden, Colo., is a leader in the
fast casual restaurant segment, selling convenient, chef-inspired meals in 579
restaurants in 28 states and ready-to-heat meals in several supermarket
chains.  For more information, visit the company's Web site at
http://www.bostonmarket.com.




For further information:

For further information: Lorne Abony of Fluid Music, +1-310-665-9878 Web
Site: http://www.trusonic.com                 http://www.bostonmarket.com

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FLUID MUSIC CANADA, INC.

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