Fluid Music's Trusonic(R) Extends Growing Relationship With Guitar Center



    LA JOLLA, Calif., July 24 /CNW/ -- Trusonic, Inc., the provider of the
preeminent platform for the digital delivery of Business Music and Messaging
to successful brands worldwide, today announced it has extended its
relationship with Guitar Center, Inc. of Westlake Village, CA. for another
term throughout all 210+ locations in 40+ states.
    Trusonic provides a comprehensive audio strategy and implementation for
its worldwide client base, creating a quantifiable connection between
business, consumers and Digital Out-of-Home advertisers. By providing
strategic control of music, messaging and ad placement, Trusonic solutions
build on existing brand awareness while generating new revenue possibilities.
The Trusonic Media Distribution Network utilizes a small footprint media
player with which Guitar Center has the ability to provide both music and
messaging to two unique zones. Each zone also has separate control of each
service, allowing the MBOX to perform up to four distinct services without
additional hardware.  Guitar Center's unique use capitalizes on Trusonic's
simple-to-use online toolset to create previously unattainable opportunities
for creativity and flexibility.
    "Yes, Trusonic has a tremendous catalog from which we're able to
musically focus our environment to satisfy the expectation of our demographic.
They've worked with us to provide a custom soundtrack and level of customer
support that was just hasn't been available from other providers. But they've
taken the available technology so much further and made it so incredibly easy
for us to introduce our own employee independent tracks into the mix. The
competition we have within our locations for employees to win a spot in the
Guitar Center soundtrack has been one of our most successful internal
programs," said Harold Lee, Director of Marketing for Guitar Center, Inc. "For
us it's all about the music, seems that way for Trusonic as well. They have
this technology that can do more, and do it better than anything else out
there. But their Music Programming hasn't lost touch with what's happening in
music or those making it happen."
    Guitar Center chooses to centrally manage the Trusonic system, from their
offices in California. "We're able to drill right down to a department within
a store whenever we want and change any schedule to any store within minutes."
    Lorne Abony, Chief Executive Officer and Chairman of the Board of Fluid
Music, Trusonic's parent company, stated, "It's fitting that Trusonic and
Guitar Center share a stage. Fluid Music's catalog, well over 5 million
tracks, contains the largest library in the world of independent and emerging
artists, Guitar Center's core clientele. Besides uploading their own
employee's tracks, Guitar Center can draw on any of the millions of other
independent artist's recordings we've already made available for all users, as
well as a full complement of Major Label offering."
    Among additional functionality Trusonic provides are auditable ad play
reports retrievable at any time, and message addition or removal within
minutes at one, or every location worldwide. Trusonic's music library, now at
more than 5 million tracks, remains the largest licensed library on the globe.
    For more information on Trusonic, go to www.trusonic.com. For information
on Guitar Center go to www.guitarcenter.com.
    
    About Trusonic
    
    Trusonic's comprehensive audio solution creates an immediate,
quantifiable connection between business, consumers, and Digital Out-of-Home
advertisers, and is favored worldwide by many of the most successful retail
and hospitality brands for its ability to target messaging and enhance the
brand experience. Trusonic is a wholly owned subsidiary of Fluid Music Canada,
Inc., a public company listed on the Toronto Stock Exchange (TSX: FMN).  Fluid
Music is the world's largest private label music aggregation and distribution
company.  For more information regarding Trusonic email brosen@trusonic.com.




For further information:

For further information: Lorne Abony of Fluid Music Canada, Inc.,
+1-310-665-9878 Web Site: http://www.trusonic.com                
http://www.guitarcenter.com

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