Fluid Music's Trusonic(R) Enhances the Crate and Barrel Brand Experience



    LA JOLLA, Calif., July 9 /CNW/ - Trusonic, Inc., the provider of the
preeminent platform for the digital delivery of Business Music and Messaging
to successful brands worldwide, today announced their newest client
relationship with Crate and Barrel (CB) and CB2. Anchors in some of the
country's most traveled shopping destinations, CB and CB2 have ordered
Trusonic technology and services for all US locations. Crate and Barrel chose
Trusonic in an effort to exercise the latest available technologies to enhance
brand and environment.
    Trusonic provides a comprehensive audio strategy and implementation for
its worldwide client base, creating a quantifiable connection between
consumers, retailers, hospitality companies and Digital Out-of-Home
advertisers. By providing strategic control of music, messaging and ad
placement, Trusonic solutions build on existing brand awareness while
generating new revenue possibilities. Crate and Barrel found Trusonic's easy
to use online tools created new opportunities for creativity and flexibility.
    "Music is an integral part of the scene we set for our client, and
Trusonic has made my job easier," said Raymond Arenson, Sr. Creative Director
and Vice President of Store Design with CB. "The Trusonic system makes editing
and fine tuning the music a breeze. I think I know what the customer wants to
hear, but big surprise, I'm often wrong. With Trusonic I'm able to add or
delete to our customized play list overnight. Trusonic offers a personalized
kind of service that I've not found elsewhere."
    Lorne Abony, Chief Executive Officer and Chairman of the Board of Fluid
Music, Trusonic's parent company, stated, "We're excited to be a part of the
enthusiasm and passion Crate and Barrel and CB2 exudes as a company. We share
a like view of bringing the most creative and usable implementations to
environments which need strategic solutions."
    Among additional functionality Trusonic provides are auditable ad play
reports retrievable at any time, and message addition or removal within
minutes at one, or every location worldwide. Trusonic's music library, now at
more than 5 million tracks, remains the largest licensed library on the globe.
    For more information on Trusonic, go to http://www.trusonic.com. For more
information on Crate and Barrel or CB2 go to http://www.crateandbarrel.com

    About Trusonic

    Trusonic's comprehensive audio solution creates an immediate,
quantifiable connection between businesses, consumers, and Digital Out-of-Home
advertisers, and is favored by many of the nation's top retail and hospitality
brands for its ability to target messaging and enhance the brand experience.
Trusonic is a wholly owned subsidiary of Fluid Music, a public company listed
on the Toronto Stock Exchange (TSX: FMN). Fluid Music is the world's largest
private label music aggregation and distribution company. For more information
regarding Trusonic email brosen@trusonic.com.





For further information:

For further information: Lorne Abony of Fluid Music Canada, Inc.,
+1-310-665-9878, Web Site: http://www.trusonic.com,
http://www.crateandbarrel.com

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Trusonic, Inc.

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