Fluid Music Canada's Trusonic(R) to Provide Music and Messaging to All PETCO Stores



    LA JOLLA, Calif., April 15 /CNW/ -- Fluid Music Canada's Trusonic, Inc.
(TSX: FMN) the largest provider of Internet delivered music and messaging
services for retailers, today announced that PETCO, a leading pet specialty
retailer, will deploy Trusonic's in-store music and messaging solution to all
of its 950+ stores in the United States.
    

    
    Trusonic has programmed a custom audio solution to generate awareness of
store programs, educate customers and build PETCO brand loyalty for all
stores.  Trusonic's message scheduling and production team will work closely
with PETCO's marketing team to support their general and location specific
messaging schedule for on-site events, which include in-store adoption events,
holiday events, PETCO Foundation fundraisers, National Chihuahua Races,
Hamster Ball Derby, grand openings and more.
    

    
    "The messaging capabilities of Trusonic's service provide added strength
to our marketing and merchandizing programs," said William Scola, Director of
Indirect Procurement for PETCO. "We're pleased to partner with Trusonic to
help enhance the PETCO brand in all of our stores."
    

    
    "Trusonic has a long history of designing and implementing in-store audio
programming that complement well-established retail brands, and we are
delighted to be partnering with PETCO," said Lorne Abony, Chief Executive
Officer of Trusonic. "Our partnership with PETCO underscores Trusonic's value
proposition to major, national retailers."
    

    About Trusonic
    
    As the leading provider of internet delivered business audio services,
Trusonic provides custom music and messaging to retail, hospitality and
general business environments in over 100 countries.  Many of the largest
chains and boutique brands in the world trust Trusonic to enhance their brand
image at their locations.  Trusonic has the largest library of Major Label and
Directly Licensed Artist music from which to create custom music programming
for its clients.  Trusonic has delivered and validated through reports the
delivery of over 1 billion in-store and on-hold messages across its audio
network.  Trusonic also provides complete audio system solutions, including
the Trusonic Media Player, through its national network of sales and service
locations. For more information visit: www.trusonic.com or email
mark@trusonic.com.
    

    About PETCO
    
    PETCO is a privately held specialty retailer that provides products,
services and advice that make it easier for our customers to be great pet
parents. We operate more than 950 stores in 50 states and the District of
Columbia, as well as a leading pet products and information destination at
PETCO.com. Our nonprofit organization, The PETCO Foundation, has raised more
than $49 million since its inception in 1999 to help promote and improve the
welfare of companion animals. In conjunction with the foundation, we work with
and support more than 5,700 local animal welfare groups across the country to
help find homes for more than 200,000 adoptable animals every year.
    





    




For further information:

For further information: Lorne Abony of Fluid Music Canada, Inc.,
+1-310-665-9878; or Lisa Epstein of PETCO Animal Supplies, Inc.,
+1-858-453-7845, ext. 2558

Organization Profile

FLUID MUSIC CANADA, INC.

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