LA JOLLA, Calif., May 8 /CNW/ -- Fluid Music Canada's Trusonic, Inc.
(TSX: FMN) the leading provider of Internet delivered music and messaging
services, today announced that Au Bon Pain, a recognized leader in the fast
casual restaurant category, will deploy Trusonic's in-store music and
messaging solution to all of its owned and operated locations in the United
States and to participating franchisees.
To enhance its in-store experience, Au Bon Pain will draw on Trusonic's
extensive catalogue of specialized playlists, which includes selections
designed specifically for the restaurant category. Trusonic's
energy-efficient media player will enable Au Bon Pain to control, customize,
and audit messaging across multiple store zones as well as on-hold
"The ability to self install the Trusonic system as a replacement of our
existing provider was critical and their pilot program proved it was easy
enough that any of our store associates could make the switch in about 5
minutes," said Brian Egan, Director of Operations Support for Au Bon Pain.
"We're also very pleased to be able to leverage Trusonic's extensive library
of category specific playlists, which saves us deployment time."
"Trusonic is pleased to be partnering with Au Bon Pain, a leader in its
category. The Trusonic platform transforms background music and messaging
into a tool that hospitality and retail businesses can use to heighten and
craft their brand experience with precision, and today's announcement further
evidences Trusonic's appeal to well-known brands," said Lorne Abony, Chief
Executive Officer of Trusonic.
As the leading provider of internet delivered business audio services,
Trusonic provides custom music and messaging to retail, hospitality and
general business environments in over 100 countries. Many of the largest
chains and boutique brands in the world trust Trusonic to enhance their brand
image at their locations. Trusonic has the largest library of Major Label and
Directly Licensed Artist music from which to create custom music programming
for its clients. Trusonic has delivered and validated through reports the
delivery of over 1 billion in-store and on-hold messages across its audio
network. Trusonic also provides complete audio system solutions, including
the Trusonic Media Player, through its national network of sales and service
locations. For more information visit: www.trusonic.com or email
About Au Bon Pain
Au Bon Pain currently operates 226 bakery cafes in the U.S. and
internationally. Its 121 company owned locations are concentrated in Boston,
Chicago, New York, Philadelphia, Pittsburgh and Washington, DC. There are 61
franchise cafes in 20 states in the U.S., and 44 internationally, including 34
in Thailand, where Au Bon Pain has operated for more than a decade, as well as
South Korea, Taiwan, Dubai and Kuwait with locations soon to open in India.
The company operates in five key trade channels including urban office
buildings, hospitals, universities, transportation centers and malls. The
company was recently recognizes as the top Fast Casual concept by Fast Casual
Magazine and has appeared on Health Magazine's list of America's Healthiest
Restaurants for the past two years. Au Bon Pain is headquartered in Boston.
For further information:
For further information: Lorne Abony of Fluid Music Canada, Inc.,
+1-310-665-9878; or Ed Frechette of Au Bon Pain, +1-617-423-2100