LA JOLLA, Calif., Feb. 19 /CNW/ -- Fluid Music Canada's Trusonic, Inc.
(TSX: FMN) the largest provider of Internet delivered music and messaging
services for retailers, today announced that it has expanded its relationship
with Anytime Fitness to become its preferred provider of Internet-delivered
messaging as well as music to its clubs. Anytime Fitness, the leading co-ed
fitness club chain in the world, has over 1,000 franchised clubs across 46
states, Canada and Australia, and serves nearly 600,000 members.
"The Trusonic service goes well beyond music - we view it as an essential
marketing tool. The platform allows us to centrally manage and vary messaging
on a club-by-club basis, a clear differentiator for us as we evaluated music &
messaging platforms. Pinpoint control over the audio environment means that
we are better positioned to help our franchisees realize our common goals,"
said Mark Daly, National Media Director of Anytime Fitness. "Moreover, the
depth of music programming choices Trusonic offers makes for a richer, more
memorable club experience."
Lorne Abony, Chief Executive Officer of Fluid Music Canada, corporate
parent of Trusonic, said: "We are pleased to be partnering with as dynamic a
business as Anytime Fitness - the fastest growing, fitness club franchise in
the world. This announcement underscores the strong appeal of Trusonic's
service to major, international brands and the ability of the platform to well
serve the needs of franchisee-owned businesses."
As the leading provider of internet delivered business audio services,
Trusonic provides custom music and messaging to retail, hospitality and
general business environments in over 100 countries. Many of the largest
chains and boutique brands in the world trust Trusonic to enhance their brand
image at their locations. Trusonic has the largest library of Major Label and
Independent Artist music from which to create custom music programming for its
clients. Trusonic delivers and validates through reports the delivery of over
1 billion in-store and on-hold messages annually, and installs complete audio
solutions including the Trusonic Media Player through its national network of
sales and service locations.
For further information:
For further information: Lorne Abony of Fluid Music Canada, Inc.,