Fluid Music Canada's Trusonic(R) Chosen to Provide Music and Messaging to Brown Shoe Retail Locations



    LA JOLLA, Calif., April 6 /CNW/ -- Fluid Music Canada's Trusonic, Inc.
(TSX: FMN) the largest provider of Internet delivered music and messaging
services for retailers, today announced that Brown Shoe Company, Inc. (NYSE:  
BWS), through its Brown Group Retail, Inc. and Brown Shoe Company of Canada
LTD divisions, will deploy Trusonic's in-store music and messaging solution to
approximately 1,300 locations throughout the United States and Canada.
    

    
    Lorne Abony, Chief Executive Officer of Trusonic, said, "Trusonic has
consistently demonstrated its ability to design and implement in-store audio
programming that complements and articulates the values of some of the leading
brands in retail.  We are delighted to be partnering with Brown Shoe, and
today's partnership announcement further underscores Trusonic's value
proposition to major retailers."
    

    About Trusonic
    
    As the leading provider of internet delivered business audio services,
Trusonic provides custom music and messaging to retail, hospitality and
general business environments in over 100 countries.  Many of the largest
chains and boutique brands in the world trust Trusonic to enhance their brand
image at their locations.  Trusonic has the largest library of Major Label and
Directly Licensed Artist music from which to create custom music programming
for its clients.  Trusonic has delivered and validated through reports the
delivery of over 1 billion in-store and on-hold messages across its audio
network.  Trusonic also provides complete audio system solutions, including
the Trusonic Media Player, through its national network of sales and service
locations. For more information visit: www.trusonic.com or email
mark@trusonic.com.
    

    About Brown Shoe
    
    Brown Shoe is a $2.3 billion footwear company with global operations.
Brown Shoe's Retail division operates Famous Footwear, the over 1,100-store
chain that sells brand name shoes for the family, over 300 specialty retail
stores in the U.S., Canada, and China under the Naturalizer, Brown Shoe
Closet, FX LaSalle, Franco Sarto and Via Spiga names, and Shoes.com, the
Company's e-commerce subsidiary. Brown Shoe, through its Wholesale divisions,
owns and markets leading footwear brands including Naturalizer, LifeStride,
Via Spiga, Sam Edelman, Nickels Soft, Connie and Buster Brown; it also markets
licensed brands including Franco Sarto, Dr. Scholl's, Etienne Aigner, Carlos
by Carlos Santana, Fergie branded footwear, and Vera Wang Lavender Label
Collection as well as Barbie, Fisher-Price and Nickelodeon character footwear
for children. Brown Shoe press releases are available on the Company's website
at www.brownshoe.com.
    




    




For further information:

For further information: Lorne Abony, Fluid Music Canada, Inc.,
+1-310-665-9878; or Erin Conroy, Brown Shoe, +1-212-324-4515,
econroy@brownshoe.com Web Site: http://www.trusonic.com

Organization Profile

FLUID MUSIC CANADA, INC.

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