Fluid Music Canada's Trusonic(R) Becomes Exclusive Provider of Internet Delivered Music and Messaging to Airport Marketing Income



    LA JOLLA, Calif., Feb. 24 /CNW/ -- Fluid Music Canada's Trusonic, Inc.
(TSX: FMN) the largest provider of Internet delivered music and messaging
services for retailers, today announced that it has been chosen by Airport
Marketing Income ("AMI")  to be the exclusive provider of Internet-delivered
music and messaging to its managed airport properties.  AMI is a leader in the
experiential airport marketing category, serving many of the nation's busiest
airports, from Boston to San Jose.
    

    
    "AMI leverages the latest technologies to enable corporate sponsors to
reach a large, desirable audience, while enabling our airport partners to
create new revenue streams.  We were attracted to the Trusonic service because
of its unprecedented, pinpoint control over the audio environment and its
ability to support our robust advertising sales program through auditable
reports and easy scheduling and insertion," said Julie Olson Director of
Marketing & New Programs for AMI.  "Because of the nature of our business, our
bar for control, security and reliability is very high.  Trusonic was able to
meet these requirements, passing stringent Transportation Security
Administration ("TSA") standards."
    

    
    Lorne Abony, Chief Executive Officer of Fluid Music Canada, corporate
parent of Trusonic, said: "We are delighted to be partnering with AMI, whose
marketing programs support corporate sponsors who wish to reach millions of
air travelers. As the technology backbone to AMI's robust audio advertising
network, Trusonic once again has proven its ability to meet the functionality
requirements of the most demanding partners."
    

    About Trusonic
    
    As the leading provider of internet delivered business audio services,
Trusonic provides custom music and messaging to retail, hospitality and
general business environments in over 100 countries.  Many of the largest
chains and boutique brands in the world trust Trusonic to enhance their brand
image at their locations.  Trusonic has the largest library of Major Label and
Independent Artist music from which to create custom music programming for its
clients.  Trusonic delivers and validates through reports the delivery of over
1 billion in-store and on-hold messages annually, and installs complete audio
solutions including the Trusonic Media Player through its national network of
sales and service locations. For more information on Trusonic, visit
www.trusonic.com
    

    About Airport Marketing Income
    
    AMI is a pioneer and the leader today in the field of airport-based
marketing. The firm presents its clients with unique marketing and sponsorship
opportunities, leveraging the realities of today's air travel and the untapped
potential of airport properties. AMI's comprehensive approach to marketing in
the airport environment brings together the country's top port authorities
with major brands to create impactful multi-touch experiences that include a
variety of mediums including sound, product sampling and innovative visuals.
Clients include: Airborne, Bank of America, Dunkin' Brands, PepsiAmericas,
Under Armour, Siemens, and Yahoo! For more information on AMI, visit
www.airport-marketing.com
    






    




For further information:

For further information: For additional information visit Trusonic's PR
website (www.trusonic.com/prnews/). For further information: Julie Olson,
Airport Marketing Income, +1-971-223-1184, jolson@airport-marketing.com, or
Lorne Abony, Fluid Music Canada, Inc., +1-310-665-9878

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Trusonic, Inc.

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