Fluid Music Canada's Trusonic Becomes Exclusive Provider of Internet Delivered Music and Messaging to Ace Hardware



    LA JOLLA, Calif., Feb. 13 /CNW/ -- Fluid Music Canada's Trusonic, Inc.
(TSX: FMN) the largest provider of internet delivered music and messaging
services for retailers, today announced that it has been chosen by Ace
Hardware Corporation ("Ace") to be their provider of internet-delivered music
and messaging to Ace's 4,600 stores.  Ace is the largest retailer-owned
cooperative in the industry and clear leader in the convenience segment of the
home improvement marketplace, with stores in all 50 states and 60 countries
generating annual retail sales of more than $13 billion.
    

    
    "The Trusonic platform delivers the ability to seamlessly integrate
corporate and localized messaging with a music experience that complements our
in-store environment," said Alex Raymer, Product Manager.   "The pinpoint
control over the audio environment at a price accessible to all of our members
made Trusonic the natural choice for Ace."
    

    
    Under the new agreement, Trusonic becomes the only provider to Ace
members that has the ability to provide daily updates to music and messaging. 
Trusonic's capability to also allow every Ace member to insert their own local
messaging is unique within the industry.
    

    
    Lorne Abony, Chief Executive Officer of Fluid Music Canada, corporate
parent of Trusonic, said: "We are thrilled to be partnering with a retailer
the size and stature of Ace Hardware.  Today's announcement is further
evidence of both the strong appeal of Trusonic's service to major,
international retailers, and the flexibility of the platform to handle
franchisee-owned businesses."
    

    About Trusonic
    
    As the leading provider of internet delivered business audio services,
Trusonic provides custom music and messaging to retail, hospitality and
general business environments in over 100 countries.  Many of the largest
chains and boutique brands in the world trust Trusonic to enhance their brand
image at their locations.  Trusonic has the largest library of Major Label and
Independent Artist music from which to create custom music programming for its
clients.  Trusonic delivers and validates through reports the delivery of over
1 billion in-store and on-hold messages annually, and installs complete audio
solutions including the Trusonic Media Player through its national network of
sales and service locations.
    

    About Ace Hardware
    
    Throughout its 85-year history, Ace Hardware has been known as the
helpful hardware store by both customers and communities. Last year, Ace
ranked "Highest in Customer Satisfaction among Home Improvement Stores for the
Second Consecutive Year," according to J.D. Power and Associates. With 4,600
hardware, home center and building materials stores that generate annual
retail sales of more than $12 billion, Ace is the largest retailer-owned
hardware cooperative in the industry. Headquartered in Oak Brook, Ill., Ace
currently operates 14 distribution centers in the U.S. and one in Shanghai,
China, and its retailers' stores are located in all 50 states and 60
countries. For more information on Ace, visit www.acehardware.com.
    





    




For further information:

For further information: Christopher Boniface of Ace Hardware
Corporation, +1-630-990-6456, cboni@acehardware.com; or Lorne Abony of Fluid
Music Canada, Inc., +1-310-665-9878

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Trusonic, Inc.

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