Canada's Most Popular Fashion & Beauty Website Gets a Makeover
TORONTO, March 27 /CNW/ - A sleek new design, enhanced celebrity content
and always the latest in fashion and beauty news, www.flare.com has
re-launched offering users the best in compelling content, exclusive contests
and interactive tools.
"Flare.com is a true extension of the magazine and enables our readers to
access even more Flare, 24 hours a day," said Lisa Tant, editor-in-chief of
Flare. "Our website allows us to interact with readers on a daily basis
getting instant feedback from them which is incorporated in all of our
Highlights on the new Flare.com include:
New! A monthly celebrity 'Style Setter' spotlight.
New! An interactive astrology section that allows users to find their
perfect 'Love Match'.
New! A flash tool which allows readers to 'Get the Look' from actual
New! 'The Lazy Fashionista' and 'From the Runway' blogs.
New! Interactive photo style polls.
"Flare.com is regularly updated, so visitors come back to the site often
to check out what's new," commented Amanda Virtanen, general manager of
Flare.com. "Flare.com has really become the online destination where Canadian
women come to get the latest in international and Canadian trends."
In addition to all the new features, the site continues to build upon
some of its most visited sections including the very popular Flare Book Club
and Flare Travel Club. Visitors can also get exclusive behind the scenes
access to Flare photo shoots shot for Fashion Television Channel, and get the
latest in celebrity entertainment news from eTalk. As the most popular fashion
web site in Canada, it's not surprising that Flare has a comprehensive
shopping directory that shows readers where to get the latest clothing and
accessories in stores across Canada. And, Flare.com has always been ahead of
the technology curve offering users streaming music, video, RSS feeds and
Launched in 1996, Flare.com is currently the most visited fashion website
in Canada by women over 18 and has an average of over 180,000 unique visitors
and almost 1 million pages viewed per month.
Flare is the No. 1 selling fashion and beauty magazine in Canada. With
more female readers 18+ than any other Canadian fashion magazine, Flare is
Canada's best selling and most popular fashion and beauty magazine. It
features international and Canadian trends, with an emphasis on merchandise
available at Canadian retailers. Flare also features coverage about beauty,
fitness, entertainment, careers, celebrities and a popular Shopping Planner
and "Where to Buy" guide.
Rogers Media Inc., a division of Rogers Communications Inc., (TSX: RCI;
NYSE: RG) operates Rogers Broadcasting and Rogers Publishing. Rogers
Broadcasting has 51 AM and FM radio stations across Canada. Television
properties include Toronto multicultural television broadcasters OMNI.1 (CFMT)
and OMNI.2, televised and electronic shopping service, The Shopping Channel,
Canada's live event and high-definition leader, Rogers Sportsnet and the
management of two digital television services. Rogers Publishing produces many
well-known consumer magazines such as Maclean's, Chatelaine, Flare,
L'actualité and Canadian Business, and is the leading publisher of a number of
industry, medical and financial publications. All media properties are
integrated with their own popular web sites. Rogers Media also owns The
Toronto Blue Jays Baseball Club and Rogers Centre, a year-round sports and
(*) Source: comScore Media Metrix, Dec06-Feb07, Average. Competitive set:
Ellecanada.com, Elle.com, Style.com, Instyle.com, Cosmopolitan.com,
Fashionmagazine.com, Glamour.com, Marieclaire.com.
For further information:
For further information: Tracy Finkelstein, FLARE Magazine, (416)