Flare is the No. 1 Fashion & Beauty Magazine in Canada



    Flare Has More Female Readers 18+ Than Any Other Canadian Fashion
    Magazine

    TORONTO, April 11 /CNW/ - The 2007 Print Measurement Bureau (PMB) results
were released on March 29th, 2007, and once again, FLARE magazine has
maintained its position as the number one fashion and beauty magazine in
Canada. Flare reaches over 1.6 million readers every month, and Flare's
readership of 1.3 million English women 18+ reinforces its position as a
leader in reaching women across Canada among other fashion magazines.
    "Once again, Flare has maintained its number one position as the best
selling fashion and beauty magazine in Canada," commented Orietta Minatel,
Flare's Publisher. "This year's PMB results further highlight that Flare women
are not only fashion-conscious, but are affluent working women making Flare a
top choice for advertisers wanting to reach this lucrative audience."

    
    Flare 2007 PMB Highlights

    -   Flare has 1.3 million women readers 18+
    -   The median age of a Flare reader is 33(*)
    -   An average of 10 readers read each copy of Flare every month(*)
    -   Flare has the highest reach of key female targets: Women 18-34 and
        Women 18-49 among fashion and beauty publications
    -   In a 12 month period, Flare's female readership spent $947 million on
        women's clothing and $201 million on footwear

    Flare is Canada's leading fashion and beauty magazine for reaching women
who:

    -   spend $2500 on clothing in a 12-month period
    -   spend $251 on footwear in a 12-month period
    -   purchased face & body skincare in the past 30 days
    -   purchased make-up in the past 30 days, spending $100 or more
    -   spent $101 on their last visit to the hair salon
    -   spent $101 on their last visit to the beauty salon
    -   plan on buying or leasing a car in the next 12 months
    

    A complete outline of Flare's 2007 PMB results will be featured in
Flare's 2007 media kit. The kit will be available on www.flare.com in June
2007 or please contact Flare directly for more information.

    About PMB

    The Print Measurement Bureau is Canada's leading syndicated study for
single-source data on print readership, non-print media exposure, product
usage and lifestyles. Its reputation is based on over 30 years of accurate,
in-depth measurement of Canadian consumer behaviour. PMB is a non-profit
organization, representing the interests of Canadian publishers, advertising
agencies, advertisers and other companies. More information can be found at
www.pmb.ca.

    About FLARE Magazine & Flare.com

    FLARE is Canada's best selling and most popular fashion and beauty
magazine. It features international and Canadian trends, with the emphasis on
merchandise available at Canadian retailers. FLARE also features coverage
about beauty, fitness, entertainment, careers, celebrities and a popular
Shopping Planner and "Where to Buy" guide. Flare.com is the most visited
fashion web site in Canada by women 12-49 offering timely style information
Canadian women have come to rely on from the experts at FLARE.

    About Rogers Media

    Rogers Media Inc., a division of Rogers Communications Inc., (TSX: RCI;
NYSE:   RG) operates Rogers Broadcasting and Rogers Publishing. Rogers
Broadcasting has 51 AM and FM radio stations across Canada. Television
properties include Toronto multicultural television broadcasters OMNI.1 (CFMT)
and OMNI.2, televised and electronic shopping service, The Shopping Channel,
Canada's live event and high-definition leader, Rogers Sportsnet and the
management of two digital television services. Rogers Publishing produces many
well-known consumer magazines such as Maclean's, Flare, Chatelaine,
L'actualité and Canadian Business, and is the leading publisher of a number of
industry, medical and financial publications. All media properties are
integrated with their own popular web sites. Rogers Media also owns The
Toronto Blue Jays Baseball Club and Rogers Centre, a year-round sports and
entertainment facility.

    Source: PMB 2007. Base: English Women 18+ unless otherwise noted.
Competitive set includes Flare, Fashion, Elle Canada (1-Year) (*)Base: English
Women 12+





For further information:

For further information: Tracy Finkelstein, FLARE Magazine, (416)
764-2471, Tracy.Finkelstein@flare.rogers.com

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