Fisher Price Announces Recall of Go Diego Go Animal Rescue Boat Toy As a Result of Ongoing Investigation and Product Testing



    5,500 Products Impacted in Canada

    TORONTO, Oct. 25 /CNW/ - Mattel, in cooperation with the United States
Consumer Product Safety Commission, announced today, as a result of the
company's ongoing investigation of its toys manufactured by vendors in China,
the company is voluntarily recalling select Go Diego Go Animal Rescue Boat
Toys in the United States, Canada, Ireland and Britain. Surface paints on the
toys may contain excessive levels of lead. This represents about 55,000 toys
total and approximately 5,500 in Canada.
    This voluntary recall is a direct result from Mattel's thorough
investigation of vendor-sourced toys. Mattel has also globally implemented a
strengthened, three-point check system to test toys throughout the
manufacturing process. There have been no incidents or injuries reported to
date.
    The recall involves toys that were manufactured between May 17, 2007 and
August 11, 2007. Toys are marked with "Fisher-Price" and the product number
"K3413." The recalled products have date codes between 137-7HF and 223-7HF on
the product itself.
    Mass merchants and toy stores across Canada have sold the Go Diego Go
Animal Rescue Boat Toys since June 2007 for approximately $15.
    Consumers should immediately take the recalled toys away from children
and contact Fisher-Price/Mattel. Consumers will need to return the product and
will receive a replacement toy. For additional information, consumers can
contact Fisher-Price at (888) 299-0579 for English or to speak directly with a
French speaking representative they may call (800) 916-2235 for French,
anytime or visit the firm's Web site at www.service.mattel.com.

    About Mattel

    Mattel, Inc., (NYSE:   MAT, www.mattel.com) is the worldwide leader in the
design, manufacture and marketing of toys and family products. The Mattel
family is comprised of such best-selling brands as Barbie(R), the most popular
fashion doll ever introduced, Hot Wheels(R), Matchbox(R), American Girl(R),
Radica(R) and Tyco(R) R/C, as well as Fisher-Price(R) brands, including Little
People(R), Power Wheels(R) and a wide array of entertainment-inspired toy
lines. Mattel is recognized as one of the 100 Most Trustworthy U.S. Companies
by Forbes Magazine and is ranked among the 100 Best Corporate Citizens by CRO
Magazine. Committed to ethical manufacturing practices, Mattel marks a 10-year
milestone in 2007 for its ever-evolving Global Manufacturing Principles and
focus on sustainable business practices. With global headquarters in El
Segundo, Calif., Mattel employs more than 30,000 people in 43 countries and
territories and sells products in more than 150 nations. Mattel's vision is to
be the world's premier toy brands - today and tomorrow.





For further information:

For further information: Tara Reed at (416) 486-5914 or
reedta@gcigroup.com

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FISHER-PRICE CANADA, INC.

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