First Time A Canadian Company is Awarded Emmy in Interactive Channel Category



    TORONTO, April 19 /CNW/ - Canada's own BITE Television took home a
coveted Emmy(R) award in the Interactive Channel category presented by The
International Academy of Television Arts & Sciences in Cannes, France last
night. This is the first year that the Interactive Channel Emmy has been
awarded to a Canadian company. BITE Television beat out the UK's Movie
Networks Now and WIN TV. The black-tie ceremony was attended by more than 250
international executives from the television, broadband and mobile industries.
    "The Emmy award is an enormous honour. It establishes BITE as an
international leader in the field of interactive television. This is certainly
an extraordinary achievement for such a young Canadian company," says
President and CEO Jeffrey Elliott.
    After only two years on the air, BITE Television has established itself
as a visionary in the realm of the multi-platform entertainment universe. The
conception of BITE was not simply a response to the massive swing in media,
technology and broadcasting - it has led innovations in new media offering up
a fusion of web, TV and mobile into a seamless entertainment engine.
    The Emmy award marks a stellar year for the company which recently
announced a distribution deal with JOOST and finalized an agreement with Amp'd
Mobile.
    "BITE was built with an understanding of its demographic, providing
interactivity and content delivery across platforms, and most importantly,
exceptional entertainment to the 18-34 technology savvy male," say Elliott.
Sexy, edgy and irreverent, BITE's content is a blend of user-generated,
acquired and in-house production. Serving up a fast-paced package in its own
unique way, more than 2,500 programming elements are distributed via a hybrid
of media outlets.

    The International Academy of Television Arts & Sciences is the largest
organization of global broadcasters, with members from nearly 70 countries and
over 400 companies. The Academy was founded in 1969 to promote excellence in
international television programming.

    Launched in April 2005, BITE Television is located in Mississauga,
Ontario. BITE is available on Rogers Channel 322, Cogeco Channel 123,
Videotron Channel 170 and Telus TV 186, all major wireless carriers in Canada
and at www.bitetv.ca .




For further information:

For further information: visit www.iemmys.tv or www.bitetv.ca or contact
Laura Cochrane, LexPR Canada, (416) 542-9140 x3361, lcochrane@lexpr.com

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