First Ever Virgin Festival Calgary Kicks Ass!



    Virgin Festival entertains over 35,000 screaming music fans at Fort
    Calgary

    CALGARY, June 23 /CNW/ - The summer solstice sun has set, the largest
mobile stage in North America is being packed up and the word is out:
Calgary's first Virgin Festival kicked off summer with a killer weekend of
music and experiences that blew everyone away. On June 21 and 22, more than
35,000 music lovers came to Fort Calgary to experience Canada's ultimate
summer music festival.
    "We would have raised the roof if there had been one!" said Nathan
Rosenberg, chief marketing officer of Virgin Canada. "The first Virgin
Festival took over Fort Calgary and kicked some serious ass. With two jam
packed days, more than 35,000 screaming fans, 2 killer stages, 30 amazing
acts, 4 inflatable horses and one gigantic used beer cup sculpture, we threw a
party we hope people will never forget."
    Day one highlights included Brit rockers The Fratellis' acoustic set, the
unbelievable Flaming Lips performance and the reunited Stone Temple Pilots.
Day two highlights included art-punkers Constantines, indie pop rockers Stars
and rock legends The Tragically Hip - topped off with two unexpected guest
performances by Gord Downie with Constantines and City and Colour.
    Andrew Bridge, director of Virgin Festival Canada said, "While music is
at the heart of every festival, the on-site experience is the soul of a Virgin
Festival! Virgin Mobile Angels roamed the Fort making sure everyone was taken
care of and new singing sensations were unearthed in the Oh Henry! Rock
Garage. If singing wasn't your style, you could dance up a storm with Xbox and
Dance Dance Revolution or get your favourite body part pierced."
    "The Festival also goes way beyond sunshine, music and good times,"
continued Bridge. "More than $35,000 was raised for Virgin Unite Canada,
meaning we can continue to work to create immediate, tangible change in the
lives of people around the world who need it most, including here in Calgary."
    Another top priority was looking after the environment and making sure
the historic Fort Calgary site was left in tip-top shape. On-site recycling
and composting, biodegradable cups and containers and human-powered mobile
phone charging stations were just some of the steps taken to keep the Festival
lean and green.

    
    Some Numbers to Remember

    We've crunched the numbers! Here are some key stats about how Virgin
Festival Calgary went down:

    35,000    The number of music lovers that headed to Fort Calgary during
              the two-day festival.

    30        The artists that performed on the 2 different stages.

    1,000     The number of sunscreen bottles used to keep festival-goers
              from burning under the hot, hot sun.

    70        The number of Virgin Angels on hand to make sure everyone was
              taken care of.

    20,000    The number of Virgin Mobile Freezies handed out at the festival
              to keep everyone nice and cool.

    33        The number of telebubbies on stage with The Flaming Lips.
              Uh-oh.

    15        The number of marriage proposals made on the Motorola text to
              screen. Congrats!

    200       The number of Rock Karaoke performances in the Oh Henry! Rock
              Garage.
    

    About Virgin Festival Canada

    Virgin Festival Canada has established itself as one of the top rock
festivals in North America. Since the first-ever Canadian Virgin Festival
launched in Toronto in September 2006, around 100,000 music lovers have lived
the Virgin Festival experience. This year Virgin Festival will rock two
Canadian cities - Calgary and Toronto. For more information on the festivals
visit www.virginfestival.ca.

    About Virgin Mobile Canada

    The Virgin Mobile group of companies has attracted more than 10 million
customers worldwide. As the No.1 mobile youth network, Virgin Mobile Canada's
mission is to connect, entertain, and reward like nobody else. Its simpler,
better deals offer customers control, flexibility, and choice to design mobile
packages that truly work for them. J.D. Power and Associates ranked Virgin
Mobile highest in customer satisfaction with prepaid wireless service for
three years in a row(1), 91% of customers would recommend Virgin Mobile to a
friend, and a 2007 independent survey confirmed that Virgin Mobile has the
happiest customers of any of the national cell phone companies in Canada.
    Virgin Mobile phones are available at more than 4,000 locations with
top-up cards available at more than 10,000 locations nationally. Virgin Mobile
products can also be purchased online at http://www.virginmobile.ca or by
calling 1-888-999-2321.

    About Goldenvoice

    Established in 1985, Goldenvoice is a full service local concert promoter
based in Los Angeles producing over 400 shows per year throughout North
America. Goldenvoice and its parent company AEG Live host the most critically
acclaimed music festivals in the U.S. Goldenvoice created and operates the
award winning annual Coachella Valley Music & Arts Festival as well as
Stagecoach: California's Country Music Festival. In addition, AEG Live,
co-produces both the New Orleans Jazz & Heritage Festival and Bumbershoot:
Seattle's Music & Arts Festival.

    ------------------------------
    (1) J.D. Power and Associates 2007 Canadian Wireless Customer
    Satisfaction StudySM. The 2007 Canadian Wireless Customer
    Satisfaction Study is based on responses from nearly 6,000 mobile
    phone users. Respondents were surveyed in September 2007.
    jdpower.com.





For further information:

For further information: Erica Faltous, Hill & Knowlton Canada, (416)
413-4695, (416) 400-0171, erica.faltous@hillandknowlton.ca; Chris Baines,
Virgin Mobile Canada, (416) 607-8412, (647) 378-8859,
chris.baines@virginmobile.ca; Rebecca Teal, (416) 599-1550 ext. 223,
rteal@emerge.ca

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Virgin Mobile Canada

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VIRGIN FESTIVAL

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