First and Only Weaning Product Based on 100% Non-Allergenic Amino-Acids Specifically Designed for Children With Cows' Milk Protein Allergy and Multiple Food Protein Intolerance



    
    Nutricia Launches Neocate Nutra at the European Society for Paediatric
    Gastroenterology, Hepatology and Nutrition (ESPGHAN)
    

    LIVERPOOL, England, June 11 /CNW/ - Nutricia, the European market leader
in advanced medical nutrition, announces the launch of Neocate Nutra, the
first and only weaning product made from 100% non-allergenic amino acids.
Neocate Nutra has been specifically developed for weaning infants and older
children with cows' milk protein allergy (CMPA) and multiple food protein
intolerance (MFPI). Unlike many weaning products, Neocate Nutra contains no
hidden allergens and is designed to provide children with the key essential
nutrients they need for development. With its unique format, Neocate Nutra is
suitable for taking infants through the various stages of weaning and also for
older children on very restricted diets who are looking for convenient and
varied food options.
    Neocate Nutra represents a groundbreaking advance in the management of
CMPA, a condition which affects between 2 to 7.5% of infants worldwide.(1)
With the launch of Neocate Nutra, parents of CMPA infants of a weaning age and
above can, for the first time, choose with confidence a weaning product that
is made from 100% non-allergenic amino acids, ruling out any possible allergic
reactions caused by an exposure to any trace of cows' milk. Neocate Nutra
contains key essential nutrients potentially missing from a dairy-free diet
and contains a child's full dietary requirements of calcium and two thirds of
their daily requirements for iron and vitamin D(*). This helps to ensure
valuable nutrition for healthy bones, growth and development throughout the
weaning stage and beyond.
    "The weaning stage can be nerve-wracking for parents of infants with
cows' milk protein allergy as there is often a fear that they may react to
other foods. Having a weaning product that is totally milk-free and can be
used to provide infants with new tastes and textures means one less thing for
parents to worry about." said Dr. Adam Fox, Consultant & Honorary Senior
Lecturer in Paediatric Allergy, Evelina Children's Hospital, Guy's and St
Thomas', London.
    Standard weaning foods available potentially contain allergens such as
milk, wheat and gluten. The use of unmodified mammalian milk or unmodified soy
or rice milk, is not recommended for infants as these milks are not adequately
nutritious.(2) In addition, soy can also present cross-reaction risks.(1,3)
    Good nutrition is not only essential for a child's physical and emotional
well-being, but also provides weaning infants with a choice and variety of
different foods, tastes and textures they need to help with their mouth and
tongue co-ordination for speech development.(4)
    "We are delighted to introduce Neocate Nutra as the first and only amino
acid-based weaning product for children with cows' milk allergy and other food
allergies." commented Martin Pettifor, Category Director for Allergy Relief at
Nutricia. "Neocate Nutra has been developed as a direct result of feedback
from parents.(5) Parents of children with food allergies can now wean their
child with Neocate Nutra without fear of exposure to hidden allergens that can
cause an allergic reaction."

    Note to Editors:

    About Nutricia

    Neocate Nutra is produced by Nutricia Advanced Medical Nutrition.
Nutricia is a specialised unit of Danone, with a mission to lead the use of
Advanced Medical Nutrition in disease management and disease prevention. With
its focus on innovative, science-based nutrition delivering proven consumer
benefits and better clinical outcomes for patients, Nutricia supports Danone's
broader mission to bring health through food to the greatest number. Nutricia
was acquired by Danone in 2007.

    About Amino Acid-Based Formulas

    The development of the amino acid-based formula (AAF) in CMPA has proven
an important step forward in providing safe and effective nutrition for
infants with cows' milk allergy.(4) Nutricia has a strong heritage in AAF,
having developed the first one ever, Neocate, which celebrated its 25th
birthday in 2008.

    About Neocate Nutra

    Nutricia's Neocate Nutra is the first amino acid-based weaning product
for infants from 6 months and children with CMPA.

    Neocate Nutra is a versatile and convenient product. When water is added
to this powder-based product, a smooth, spoonable "yoghurt style" consistency
is formed which can be adjusted by adding more or less water as desired. With
its neutral taste, Neocate Nutra is perfect on its own or can be combined with
a variety of sweet or savoury "safe" foods. Neocate is manufactured in a cows'
milk protein-free plant. Neocate Nutra is suitable for infants from 6 months
and young children.
    National launches of Neocate Nutra will be taking place across the world
during the course of 2009 and 2010.

    
    --------------------
    References

    (1) Hill DJ, Firer MA, Shelton MJ., et al. Manifestations of milk allergy
        in infancy: clinical and immunologic findings. J Pediatrics 1986;
        109:270-276.
    (2) Vandenplas Y. Optimising the Diagnosis and Management of Cow's Milk
        Allergy within Primary Care. European Pediatric Review, 2009; 3(1) in
        press.
    (3) ESPGHAN Committee on Nutrition. Soy Protein Infant Formulae: A
        Commentary by the ESPGHAN Committee on Nutrition. JPGN 2006;
        42:352-61.
    (4) Weaning, in Manual of Dietetic Practice, Second Edition, Blackwell
        Science,1994: pp264-68.
    (5) Act Against Allergy Parent Survey, Oct 2008. Data on file.
    





For further information:

For further information: William Green, Director Communications,
Nutricia, Email: william.green@danone.com, Telephone: +31-20-456-9537, Mobile:
+31-6-5239-6736; Emma Gilbert, Cohn & Wolfe, Email: neocate@cohnwolfe.com,
Telephone: +44(0)20-7331-2325

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