Finally Canadians can be a little less sore and enjoy a little more snore

Pfizer's new Advil® Nighttime puts painful tossing and turning to bed

TORONTO, Feb. 7 /CNW/ - Imagine cozy pyjamas, clean sheets and a warm blanket… followed by hours lying awake, desperate to get some shut-eye before the sun comes up. That's the reality for four in 10 Canadians who lose sleep and start the day weary because of aches and pains.1 But the hours spent staring at the clock and counting sheep can be over as Pfizer Consumer Healthcare introduces new Advil® Nighttime to Canada.

"Common aches and pains are a leading cause of sleep loss, and in fact, sleep is when the body repairs and heals itself. For the first time, we have a product that can both alleviate pain and help sufferers get a full, restorative, night's sleep," says Dr. Adam Moscovitch, Medical Director of the Toronto and Calgary-based Sleep and Fatigue Institute.  "I can see how Advil Nighttime will be a big help for those who suffer from nighttime pain that disturbs their sleep."

According to the Better Sleep Council Canada, sleep plays a key role in many aspects of health and well-being.  When the body is sleeping, blood supply to muscles increases allowing the body to recover from injury or everyday wear and tear, and metabolic activity is reduced, providing an opportunity for tissue growth and repair.2

Put Painful, Sleepless Nights to Bed
Canadians with back pain and muscular aches and pains commonly experience sleeplessness.3 Today, Canadians who suffer from sleep loss due to pain can finally put sleepless nights to bed as Advil Nighttime hits the shelves at pharmacies and major retailers across the country.

"We know that millions of hours of sleep are lost every year due to pain and we hope that Advil Nighttime will provide the relief Canadians are looking for," says Ted Ykema, Marketing Director, Analgesics, Pfizer Consumer Healthcare, a division of Pfizer Canada.  "Until now, there has not been a non-prescription product available that both eases aches and pains and helps provide a good night's sleep."

About Advil Nighttime
Advil Nighttime is the first and only non-prescription analgesic / sleep aid combination product available in Canada.4 It combines the proven pain reliever Advil (ibuprofen) with a safe and effective sleep aid, diphenhydramine HCl, to: 5 

  • Quickly relieve pain
  • Gently enable sleep
  • Help maintain sleep

Advil Nighttime provides fast pain relief and lasting sleep, to help patients wake up feeling refreshed.  The product is indicated in patients aged 16 to 65 for the relief of acute nighttime pain and accompanying sleeplessness and, in these circumstances, for increased duration of sleep uninterrupted by pain.6

Canadians can visit www.advilnighttime.ca for more information.

About Pfizer Canada Inc.
Pfizer Canada Inc. is the Canadian operation of Pfizer Inc, the world's leading biopharmaceutical company. The company is one of the largest contributors to health research in Canada. Our diversified health care portfolio includes human and animal biologic and small molecule medicines and vaccines, as well as nutritional products and many of the world's best-known consumer products.

Every day, Pfizer Canada employees work to advance wellness, prevention, treatments and cures that challenge the most feared diseases of our time. We apply science and our global resources to improve the health and well-being of Canadians at every stage of life.

Our commitment is reflected in everything we do, from our disease awareness initiatives to our community partnerships, to our belief that it takes more than medication to be truly healthy. To learn more about Pfizer's More Than Medication philosophy and programs, visit morethanmedication.ca. To learn more about Pfizer Canada, visit Pfizer.ca.

___________________________________

1 TNS Canadian Data, 2010
2 Better Sleep Council Canada website, The Science of Sleep, www.bettersleep.ca (Accessed January 4, 2011)
3 National Sleep Foundation. Medical Problems Affecting Sleep. Available at: www.sleepfoundation.org
4 Advil® Nighttime Physician Detail Aid
5 Advil® Nighttime Physician Detail Aid
6 Advil® Nighttime Product Monograph p. 3

SOURCE Pfizer Consumer Healthcare

For further information:

Jaclyn Crawford / Noemie Wiggett       Daphne Weatherby
Environics Communications        Pfizer Canada
(416) 969-2728 / 2661        1-866-9Pfizer or 866-973-4937
jcrawford@environicspr.com /      
nwiggett@environicspr.com 

Organization Profile

Pfizer Consumer Healthcare

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890