Film Legend Robert Redford to Headline at the GSMA's Mobile World Congress



    GSMA MOBILE WORLD CONGRESS and LONDON, Feb. 1 /CNW/ - The GSM Association
(GSMA) today announced that film actor, director and Sundance Institute
Founder & President, Robert Redford will headline at Mobile Backstage, a
special one day Mobile Entertainment conference on Wednesday 13th February at
the Mobile World Congress in Barcelona, the world's largest communications
industry event.
    Known as the primary force for 25 years in the nurturing of new cinematic
voices and the emergence of independent film as a force in the entertainment
industry, Redford and Sundance continue a tradition of exploration and
promotion of content delivery on new platforms.
    On stage at Barcelona's National Palace, Redford will participate in a
keynote interview, which among other topics will explore the potential of
mobile - the '4th screen' - as a medium for independent filmmakers to reach
new audiences on a global basis. His appearance at the Congress follows the
collaborative Sundance Film Festival: Global Short Film Project with the GSMA,
showcased at last year's event, and follows on the heels of this year's
Sundance Film Festival, which concluded last week in Park City, Utah.
Redford's Sundance Channel will be represented this year in the Congress
programme related to content being produced in association with Isabella
Rossellini and which premiered at the 2008 Sundance Film Festival.
    "The energy and opportunity that this event presents, not just for
business but for artists and their work, makes it particularly exciting for
me," said Redford. "The GSMA continues to take seriously both the business of
delivering content and the art of creating content, as they lead the exciting
mobile sector into the future," he added.
    "We are thrilled and honoured to announce this rare keynote appearance by
a screen legend," said Bill Gajda, Chief Marketing Officer of the GSMA. "As a
champion of independent artists and their work, and as an advocate of
innovation and risk taking in the film world, we can expect some forthright,
refreshing and somewhat unexpected insights for the mobile world, especially
in terms of opportunities for cinematic quality film on the small screen."
    Redford will also appear at the GSMA's Global Mobile Awards night on
Tuesday 12th February, introducing the GSMA's Mobile Entertainment category.
    Mobile Backstage is produced by the GSMA in collaboration with The
Nielsen Company and its leading entertainment industry magazines Billboard and
The Hollywood Reporter. Both Mobile Backstage and the Global Mobile Awards
will take place at Barcelona's National Palace in Montjuic, above the Mobile
World Congress complex.
    Tickets for both events are available on a strictly limited basis due to
capacity restraints at the National Palace. The GSMA advises visitors to book
early to avoid disappointment.

    About the Mobile World Congress:

    The GSMA's Mobile World Congress and Mobile Asia Congress are the world's
leading mobile communications conference and exhibition events, where top
executives from mobile operators, equipment vendors, IT companies and
entertainment providers meet to do business. In 2007, more than 50,000 people
attended the Mobile World Congress in Barcelona. The Mobile World Congress in
2008 will take place at the Fira de Barcelona, Spain, between 11th and 14th
February 2008. For more information please visit
http://www.mobileworldcongress.com

    About the GSMA:

    The GSM Association (GSMA) is the global trade association representing
more than 700 GSM mobile phone operators across 218 countries and territories
of the world. In addition, more than 200 manufacturers and suppliers support
The Association's initiatives as key partners. The primary goals of the GSMA
are to ensure mobile phones and wireless services work globally and are easily
accessible, enhancing their value to individual customers and national
economies, while creating new business opportunities for operators and their
suppliers. The Association's members serve more than 2.5 billion customers -
85% of the world's mobile phone users.

    Sundance Channel

    Under the creative direction of Robert Redford, Sundance Channel is the
television destination for independent-minded viewers seeking something
different. Bold, uncompromising and irreverent, Sundance Channel offers
audiences a diverse and engaging selection of films, documentaries, shorts and
original programs, all unedited and commercial free. Launched in 1996,
Sundance Channel is a venture of NBC Universal, CBS and Robert Redford.
Sundance Channel operates independently of the non-profit Sundance Institute
and the Sundance Film Festival, but shares the overall Sundance mission of
encouraging artistic freedom of expression. Sundance Channel's website address
is http://www.sundancechannel.com.

    Sundance Institute

    Founded by Robert Redford in 1981, Sundance Institute is dedicated to the
development of artists of independent vision and the exhibition of their new
work. Since its inception, the Institute has grown into an internationally
recognized resource for filmmakers and other artists. Sundance Institute
conducts national and international labs for filmmakers, screenwriters,
composers, writers and theatre artists. The annual Sundance Film Festival, a
major program of Sundance Institute, is held each January and is considered
the premier showcase for American and international independent film. The
Institute supports non-fiction filmmakers through the Documentary Film Program
by providing year-round support through the Sundance Documentary Fund and a
series of programs that nurture their growth, encourage the exploration of
innovative nonfiction storytelling and promote the exhibition of documentary
films to a broader audience. Through the Sundance Institute Theatre Program,
the Institute is committed to invigorating the national theatre movement with
original and creative work and to nurturing the diversity of artistic
expression among theatre artists. The Institute also maintains The Sundance
Collection at UCLA, a unique archive of independent film. The Sundance
Institute's website is: http://www.sundance.org

    About The Nielsen Company

    The Nielsen Company is a global information and media company with
leading market positions and recognized brands in marketing information
(ACNielsen), media information (Nielsen Media Research), business publications
(Billboard, The Hollywood Reporter, Adweek) and trade shows. The privately
held company is active in more than 100 countries, with headquarters in
Haarlem, the Netherlands, and New York, USA. For more information, please
visit, http://www.nielsen.com.





For further information:

For further information: Mark Smith or David Pringle, GSM Association,
Email: press@gsm.org

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