figure3 Wins ARIDO Project of the Year and Renovated Workplace of the Year



    -Unique Design of Umbra Concept Store Wins Top Honour from Design Peers-

    TORONTO, Sept. 28 /CNW/ - Toronto design firm figure3 was recognized last
night with two ARIDO Awards of Excellence. Celebrating the best of interior
design projects in Canada, the awards showcase innovative design strategies
for business. "We were fortunate to work with two amazing clients on these
respective projects: clients whose businesses are on opposite ends of the
spectrum but have in common a willingness to take risks, and who value the
contribution of design to the success of their business," says Allan Guinan,
figure3 Managing Partner. "Being recognized by ARIDO is a testament to those
champions of design, as much as it is to figure3."

    PROJECT OF THE YEAR - UMBRA CONCEPT STORE

    This first flagship store for hip housewares retailers UMBRA revitalizes
an aging building into a striking on-brand shopping experience in Toronto's
trendy Queen Street West neighborhood. The gallery-like boutique positions
iconic housewares as art objects in figure3's modular fixture displays. A
dramatic floating staircase, extensive graphic installations and large video
monitors featuring Umbra designers at work are all defining features of the
space. In a clever twist, over-scaled chandeliers are re-inventions of UMBRA
table lamps.

    RENOVATED WORKPLACE OF THE YEAR - IBM

    This design for an IBM sales office transforms and revitalizes the work
experience. Three key points of focus for a new workplace concept emerged as a
result of the partnership between figure3 and IBM: collaboration, technology
and brand integration. Solutions evolved with an understanding of how IBM
technologies should integrate with flexible furniture solutions to enable
collaboration. A figure3-designed custom "workbench" approach results in space
savings and the essence of the brand message is re-interpreted through
high-energy graphic images throughout the space.
    "Our goal is to help our clients achieve concrete business results by
creating branded experiences that go beyond conventional thinking," says
Christopher Wright, figure3 Partner. "Both the UMBRA store and the IBM project
are illustrative of how design forms a tangible experience of a brand."

    For more information on figure3, to schedule an interview with one of the
partners, or to request high resolution images please contact Natalie Cerny at
Parallel Communications at natalie@parallelonline.com

    ABOUT FIGURE 3

    As designers of form, space and experiences, figure3 creates branded
environments and products that go beyond conventional thinking. Achieving
clients' business and brand objectives through exceptional workplace, retail
and hospitality environments. Clients include, IBM, British Airways, Porter
Airlines, Umbra, Roche Bobois, Warner Brothers and many others.





For further information:

For further information: Natalie Cerny, Parallel Communications,
natalie@parallelonline.com

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