TORONTO, May 11, 2016 /CNW/ - The largest electronic music festival in Canada, Bud Light Digital Dreams, announced its full lineup today. This year's dynamic headliners include Above & Beyond, Armin van Buuren, Axwell /\ Ingrosso, Bassnectar, Borgore, Danny Tenaglia, Knife Party, Pendulum, and UMEK. These artists, and many more, will be performing on 3 visually stunning stages in Toronto at The Flats at Ontario Place on Saturday, July 2nd and Sunday, July 3rd.
Five-time #1 DJ in the world, Armin van Buuren will be gracing fans with his top hits, while the Swedish superstars Axwell /\ Ingrosso will be making their first Canadian appearance at this year's festival. The full list of artists scheduled to perform at Bud Light Digital Dreams 2016 include: 3LAU, Audien, Charlie Darker, Chocolate Puma, Christian Martin B2B Worthy, Chus & Ceballos, CID, Cosmic Gate, Dabin, Damian Lazarus, Datsik, Delta Heavy, Destructo, Dirtyphonics, Eli & Fur, Gareth Emery, Giddy, Greg Gow, GRiZ, Hannah Wants, Hermitude, Infected Mushroom, Jackal, MK (Marc Kinchen), Ookay, Rainer + Grimm, Seven Lions, Stefano Noferini, Thomas Gold, Tiga, Tritonal, and Xiiam.
Since the festival's creation in 2012, over 250,000 fans have attended the festival and experienced an incredible musical journey, fusing art with fashion and design. "Bud Light Digital Dreams has grown into more than just a music festival," said Mark Russell, Project Manager at Live Nation. "We've created a two-day outdoor multi-stage celebration of culture, and we're working this year alongside local arts communities to create a distinct presence and shared voice."
New this year, Bud Light Digital Dreams has developed several collaborations with local and international brands to further promote a shared cultural experience. An exclusive line of apparel for the festival has been created with local Toronto company Peace Collective, including a unisex hoodie, a unisex tank top, and two unisex t-shirts. Many more collaborations will be announced as the festival date approaches. Official festival apparel can be purchased at the Bud Light Digital Dreams Merch Store. The festival has also created a partnership with local street photographers to interact with the Toronto community and generate buzz about the upcoming festival. The first of several photography campaigns launched earlier this month with 1LoveTO, courtesy of photographer Michael Pietrocarlo (@SoTeeOh). Additional photography campaigns to roll out will feature Jazz (@jazzy.vibes) and Maria Jose Govea (@thesupermaniak).
This year, Bud Light Digital Dreams will be supporting MusiCounts, a charity dedicated to keeping music alive in schools and communities across Canada. MusiCounts' mission is to ensure that children in Canada, regardless of socio-economic circumstances or cultural background, have access to a music program through their school or community. "We are so privileged to have such a dedicated and passionate fan base for our festival," says Kyle Standaert, Festival Marketing Manager, Live Nation Canada. "Fans can feel good that not only are they buying into a shared experience, but that their ticket is also going towards helping create music in schools across Canada. MusiCounts is a natural fit for our festival, as we both share in the belief that music is an important element of culture and experience." For every Bud Light Digital Dreams ticket bought, $1 is donated to the charity.
Bud Light Digital Dreams festival is produced by Live Nation Canada in partnership with INK Entertainment. The festival is working with Front Gate for the first year, to adapt to fan's needs by sending festival guests their wristbands in the mail ahead of the festival and allowing them to register for a cashless experience. All festival-goers can link the wristbands they receive to their credit card of choice for easy and safe transactions throughout the festival. General admission weekend passes start at $149.99 (+ tax and service fees) and VIP weekend passes start at $259.99 (+ tax and service fees). Tickets are available now at digitaldreamsfestival.ca/tickets.
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SOURCE Bud Light Digital Dreams
Image with caption: "This year's Bud Light Digital Dreams Festival will be held at the The Flats at Ontario Place on Saturday, July 2nd and Sunday, July 3rd, 2016. (CNW Group/Bud Light Digital Dreams)". Image available at: http://photos.newswire.ca/images/download/20160511_C2236_PHOTO_EN_687172.jpg
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