Fido to unleash iPhone 3G... two hours sooner with limited time promotional pricing



    Montreal flagship store opens early for July 11 iPhone 3G launch

    TORONTO, July 9 /CNW/ - In anticipation of iPhone 3G launch, Fido,
Canada's fourth largest wireless provider that's number one in customer
satisfaction,(*) today announced plans to open the doors of Fido's flagship
store in Montreal two hours early on July 11. Starting at 8:00 a.m. on July
11, customers will be able to purchase the new iPhone 3G in advance of regular
store hours at a special launch day event at the Fido flagship store at 1004
rue St. Catherine Ouest, Montreal. Be among the first in Canada to get the
next generation iPhone 3G and have the choice of a 6GB data plan through a
limited time promotional price offer.
    "Fido is excited to bring iPhone 3G to Canadians with the choice of even
more data," said Sylvain Roy, Senior Vice President and General Manager, Fido.
"iPhone 3G is the perfect device to complement our customers' urban lifestyle,
with its amazing web browsing capabilities, iconic design and interface, and
high speed network access."
    iPhone 3G combines all the revolutionary features of iPhone with 3G
networking that is twice as fast(xx) as the first generation iPhone, built-in
GPS for expanded location based mobile services, and iPhone 2.0 software which
includes support for Microsoft Exchange ActiveSync and runs the hundreds of
third party applications already built with the recently released iPhone SDK.
    Customers who attend the launch day event at Montreal's flagship Fido
store will be treated to a free early bird breakfast and have a chance to win
Fido prizes.
    Effective July 11, and as a limited time promotional offer for customers
who activate until August 31, 2008 on a three year contract, a data-only
offering of 6GB of data for $30 per month is being made available that can be
added to any in-market voice plan. For example, with 6GB of data, iPhone 3G
users can visit 35,952 web pages, or send and receive 157,286 emails, or watch
6,292 minutes of YouTube videos each and every month.(xxx)
    New Canadian iPhone 3G customers will also have the choice to select from
Fido's existing voice and smartphone data plans and/or additional features to
best suit their needs or from Fido's specific value bundled iPhone 3G plans.
Existing Fido customers can also keep their current voice service plan and
select a separate smartphone data plan to meet their needs or choose from
other plans after checking their individual upgrade eligibility.
    Starting July 11, iPhone 3G will be available at participating locations
across Canada, including select Fido retail locations and at the following
specially selected authorized Fido dealers: WirelessWave, TBooth and Wireless
etc. iPhone 3G can be purchased online at www.fido.ca and through Fido
customer service at 1-888-481-3436. Existing Fido customers in their renewal
window can use their FidoDollars towards purchase. For a complete store
listing, visit www.fido.ca. Due to anticipated high demand, there is a maximum
purchase of two iPhone 3G per customer.

    About FIDO

    Fido offers Canadian consumers a wide range of wireless voice and data
communications products and services, including international roaming in 200
countries/areas. Fido is wholly owned by Rogers Wireless, Canada's largest
wireless provider and the country's only carrier operating on the global
standard GSM technology platform. For more information, please visit fido.ca.

    (*) As awarded by J.D. Power & Associates: 'Canada's Highest in Customer
Satisfaction with Contract Wireless Service,' 2007
    (xx) Based on 3G and EDGE testing. Actual speeds may vary due to a
variety of factors.
    (xxx) based on live trials of iPhone 3G on Rogers HSPA network, July 2008


    
    Backgrounder

    Average Data Usage on iPhone 3G for Top 25 Internet Properties in Canada

    -------------------------------------------------------------------------
    Top 25                          Total Unique            Avg. Data Usage
    Properties(*)                  Visitors (000)(*)       (first page)(xx)
    -------------------------------------------------------------------------
    Total Internet:
    Total Audience                     23,947
    -------------------------------------------------------------------------
    (P) Google Sites                   23,141                    53 Kb
    -------------------------------------------------------------------------
    (P) Microsoft Sites                23,053                   360 Kb
    -------------------------------------------------------------------------
    (P) Yahoo! Sites                   16,361                   397 Kb
    -------------------------------------------------------------------------
    (P) FACEBOOK.COM                   16,154                    51 Kb
    -------------------------------------------------------------------------
    (P) eBay                           13,972                   385 Kb
    -------------------------------------------------------------------------
    (P) Wikipedia Sites                11,528                   175 Kb
    -------------------------------------------------------------------------
    (P) Yellow Pages Group             10,162                    35 Kb
    -------------------------------------------------------------------------
    (P) AOL LLC                        10,012                   134 Kb
    -------------------------------------------------------------------------
    (P) Amazon Sites                    8,568                    38 Kb
    -------------------------------------------------------------------------
    (P) Apple Inc.                      8,506                   650 Kb
    -------------------------------------------------------------------------
    (P) Canoe Network                   7,894                   235 Kb
    -------------------------------------------------------------------------
    (P) CTVglobemedia                   7,835                   630 Kb
    -------------------------------------------------------------------------
    (P) Fox Interactive Media           7,611                   194 Kb
    -------------------------------------------------------------------------
    (P) The Weather Network Meteomedia  7,261                   811 Kb
    -------------------------------------------------------------------------
    (P) CNET Networks                   7,042                    36 Kb
    -------------------------------------------------------------------------
    (P) Ask Network                     6,966                    97 Kb
    -------------------------------------------------------------------------
    (P) New York Times Digital          6,943                   654 Kb
    -------------------------------------------------------------------------
    (P) Viacom Digital                  6,258                   671 Kb
    -------------------------------------------------------------------------
    (P) CBC-Radio Canada Sites          5,908                   468 Kb
    -------------------------------------------------------------------------
    (P) Adobe Sites                     5,110                   678 Kb
    -------------------------------------------------------------------------
    (P) Time Warner - Excluding AOL     5,039                   143 Kb
    -------------------------------------------------------------------------
    (P) Canwest Digital                 4,916                   236 Kb
    -------------------------------------------------------------------------
    (P) WhitePages                      4,910                    30 Kb
    -------------------------------------------------------------------------
    (P) Gorilla Nation                  4,826                   194 Kb
    -------------------------------------------------------------------------
    (P) ROGERS                          4,657                   593 Kb
    -------------------------------------------------------------------------
    Weighted avg = 175 Kb
    Simple avg = 318 Kb

    (*) Top 25 visited Properties, April 2008, All Locations, comScore, Inc.
        (C)
    (xx)Rogers Internal iPhone 3G test results, July 2008


    -------------------------------------------------------------------------
            Select Usage Chart of Data Buckets in iPhone 3G Plans
    -------------------------------------------------------------------------

    --------------------------   -------------   -------------   ------------
                    Email      OR   Websites   OR   Photos     OR    YouTube
    kb used          40               175             300              1000
    --------------------------   -------------   -------------   ------------

    Bucket Size    No. of             No.              No.
    (in MB)      text emails       of pages        of photos        (in min)


    400            10,240            2,341            1,365             410
    --------------------------   -------------   -------------   ------------
    750            19,200            4,389            2,560             768
    --------------------------   -------------   -------------   ------------
    1024           26,214            5,992            3,495           1,049
    --------------------------   -------------   -------------   ------------
    2048           52,429           11,984            6,991           2,097
    --------------------------   -------------   -------------   ------------
    6144          157,286           35,952           20,972           6,292
    --------------------------   -------------   -------------   ------------
    


    About Rogers Wireless
    ---------------------

    Rogers Wireless provides wireless voice and data communications services
across Canada to more than 7.4 million customers under both the Rogers
Wireless and Fido brands. Operating Canada's fastest data and most reliable
voice network with the clearest reception and fewest dropped calls, Rogers
Wireless is Canada's only carrier operating on the global standard GSM and
highly advanced HSPA technology platforms. In addition to providing seamless
roaming in more than 200 countries/areas with its GSM based services, Rogers
Wireless also provides wireless broadband services across Canada utilizing its
2.5GHz fixed wireless spectrum. The company is a subsidiary of Rogers
Communications Inc. (TSX: RCI; NYSE:   RCI), a diversified Canadian
communications and media company. For further information, please visit
www.rogers.com.

    Contact:
    Liz Hamilton
    Rogers Wireless
    elizabeth.hamilton@rci.rogers.com
    (416) 935-8710





For further information:

For further information: Odette Coleman, Fido,
Odette.Coleman@rci.rogers.com, (416) 935-6441; Marjorie Roux, MS&L,
Marjorie.Roux@mslpr.ca, (514) 842-1077, x 1594


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