Premium brands come together to offer revolutionary device
TORONTO, June 12 /CNW/ - Fido, Canada's fourth largest wireless provider
and number one in wireless customer satisfaction, today announced it will also
offer iPhone 3G to Canadians when the device launches on July 11.
"Fido services and devices suit our customers' urban lifestyles, so
iPhone 3G is the perfect fit for Canadians looking to be fashionable like this
amazing wireless device," said Rob Bruce, President, Rogers Wireless, owner of
the Fido brand. "As the brand voted number one in wireless customer
satisfaction,(*) we are thrilled to provide our customers with the device that
ranked the highest in customer satisfaction from a wireless cellular
Fido earned top ranking of any mobile communications provider in Canada
in the contract service segment as part of the Canadian Wireless Customer
Satisfaction Study 2007(*), which examined perceptions of wireless customers
with their service, mobile phone and retail experience. Conducted
independently by researchers J.D. Power and Associates, the study revealed
that Fido outranked six other Canadian wireless providers based on the
following five key customer satisfaction pillars: billing, call quality, cost
of service, customer service and service plan options.
Since launching in the US in June 2007, iPhone has enjoyed solid growth
while racing to a huge lead in terms of customer satisfaction. According to a
consumer cellphone survey completed in October 2007 by ChangeWave Research, 82
per cent of iPhone owners reported being very satisfied with their purchase -
the highest rating of any cellular manufacturer(*)(*).
iPhone 3G will be available to Fido customers at $199 for the 8GB model
and $299 for the 16GB model on a three-year price plan. Stay tuned for price
plan information and retail availability.
(*) As awarded by J.D. Power & Associates: 'Canada's Highest in
Customer Satisfaction with Contract Wireless Service,' 2007
(xx) As reported by ChangeWave Research consumer cell phone survey,
completed October 2, 2007.
Fido offers Canadian consumers a wide range of wireless voice and data
communications products and services, including international roaming in over
200 countries. Fido is wholly owned by Rogers Wireless Partnership, Canada's
largest wireless provider and the country's only carrier operating on the
global standard GSM technology platform. For more information, please visit
For further information:
For further information: Media Contact: Liz Hamilton, Fido, (416)