Fido awarded top contract Wireless Canadian Customer Satisfaction Award



    TORONTO, Nov. 12 /CNW/ - Fido has raised the bar in customer
satisfaction, earning top rank in the contract service segment of any mobile
communications provider in Canada, a major study revealed last week. The 2007
Canadian Wireless Customer Satisfaction Study examines perceptions of wireless
customers with their service, mobile phone and retail experience. Conducted
independently by researchers J.D. Power and Associates, the study revealed
that Fido with an overall index score of 700 outranked six other Canadian
wireless providers.
    Rankings are provided for contract service and prepaid service providers
based on the following five key customer satisfaction pillars: billing, call
quality, cost of service, customer service and service plan options. Fido is
the only postpaid national carrier consistently above industry average across
the five factors as determined by J.D. Power and Associates. Moreover, Fido
earned top score in the wireless retailer factor.
    "We would like to thank our customers who gave us their vote of
confidence and our employees who've worked so hard to make us better, because
you can't receive the J.D. Power and Associates award for "Highest in Customer
Satisfaction with Contract Wireless Service" without a lot of help," says
Sylvain Roy, SVP and General Manager, Fido. "We believe this award
demonstrates that we are living up to our brand promise: Always by your side,
with fairness, transparency, helpful suggestions and a rewarding experience
from day one," he adds.

    About Fido

    Fido offers Canadian consumers a wide range of wireless voice and data
communications products and services, including international roaming in 200
countries. Fido is wholly owned by Rogers Wireless, Canada's largest wireless
provider and the country's only carrier operating on the global standard GSM
technology platform. For more information, please visit fido.ca.

    About J.D. Power and Associates

    Headquartered in Westlake Village, Calif., J.D. Power and Associates is
an ISO 9001-registered global marketing information services firm operating in
key business sectors including market research, forecasting, performance
improvement, training and customer satisfaction. The firm's quality and
satisfaction measurements are based on responses from millions of consumers
annually. For more information on car reviews and ratings, car insurance,
health insurance, cell phone ratings, and more, please visit JDPower.com. J.D.
Power and Associates is a business unit of The McGraw-Hill Companies.




For further information:

For further information: Odette Coleman, (416) 935-6441,
Odette.coleman@rci.rogers.com

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