National survey from Sears Canada reveals that Canadians put more effort
into shopping for Mother's Day gifts than they do for Father's Day
TORONTO, June 6 /CNW/ - June 17th will provide millions of Canadians with
the opportunity to show their dads, grand dads, step dads and other important
father figures in their lives how much they are appreciated.
According to a national survey conducted by Leger Marketing(*) on behalf of
Sears Canada, two thirds of Canadians (62%) plan to buy a Father's Day gift.
This is in contrast to the 73% of Canadians who bought their mom a Mother's
Day gift. We may be asking ourselves why shopping for dad lags behind Mother's
Day shopping. It could be that buyers are not sure about what to purchase.
The survey revealed that three in five Canadians (58%) find it harder to
shop for Dad than for Mom. There are many possible explanations for this:
being financially tapped-out from Mother's Day gift purchases or simply being
fresh out of gift ideas for dads. No matter what the reason, it's time for
Canadians to show Dad he's just as appreciated as Mom, especially since well
over one half of Canadians (57%) claim to enjoy shopping for a Father's Day
"We believe in their hearts, that Canadian sons and daughters have only
the best intentions when it comes to their dads," said Vincent Power, Director
of Corporate Communications, Sears Canada. "We hope that the results of this
poll will help motivate Canadians to close the gap between Mother's Day and
Father's Day gift giving."
Stumped? Just ask!
While approximately one third of Canadians (36%) aged 35 years and older
will seek input from the gift recipients themselves - their moms - about what
to get them for Mother's Day, the survey results show that they are more
reluctant to seek the same input from their dads for Father's Day gift ideas.
"Although Canadians may feel that dads are generally harder to shop for
than moms, don't feel limited to just another tie or pack of golf balls," said
Vincent Power. "It's a bit of a cliché to say that it's the thought that
counts, but it's true. Sometimes even the smallest gestures can have a big
impact, and at Sears we're always happy to help with creative ideas and
suggestions for gifts your dad will love."
Show dad the love!
Fortunately, with well over a week left until the big day, there's still
plenty of time to show Dad the love he deserves this Father's Day.
Sears Canada has developed the following Father's Day Gift Guide to help
you find the perfect gift to suit your dad, no matter what his personality:
- Do-it-yourself Dad - Hand drills and hacksaws and wrenches, oh my! If
the workshop is your dad's "happy place," consider getting him
something he can put to good use such as a CRAFTSMAN(R) table saw,
bench grinder or cordless drill/driver. Need help choosing the perfect
tools for Dad? Check out the Workshop section of the Sears.ca web site
to browse products and access glossaries, buying guides and other
helpful resources. Or visit the Hardware section of your local Sears
- Kid-at-heart Dad - Some dads never grow up...but that's why we love
them! To satisfy his inner child, consider getting Dad something fun,
such as an air hockey table or a new board game.
- Outdoorsman Dad - If your dad's the rugged outdoorsman-type (or even
if he just likes to think he is), then consider treating him to
something he can enjoy all camping season long, such as a hammock,
screen house or even a new beer cooler! Be sure to check out the
variety of camping equipment and accessories available in the Sears
seasonal department (like the new Hillary(R) 3-room Dome tent with
closet, Sears value priced at $149.97).
- Movie Buff Dad - Make your dad the envy of all dads by surprising him
with a flat screen or plasma TV so that he can enjoy a big screen from
the comfort of his own home. Or consider getting him a DVD box set of
his favourite TV series or movies, such as the popular Godfather or
Lord of the Rings collections.
- Golf Guru Dad - Fore! For dads that enjoy hitting the links, consider
getting an electronic golf score keeper or other handy golf gadget
such as a laser rangefinder or a golf green speedmeter. Check out the
Sears website at www.sears.ca for these and other great sports and
leisure gift ideas.
- Grill Master Dad - If barbeque season is your dad's favourite time of
year, then consider getting him a Kenmore 18pc BBQ Tool Set or other
barbeque accessory that he can enjoy while grilling up a rack of his
famous ribs. Browse the Outdoor & Housewares section of your local
Sears store or visit the Sears.ca web site for other outdoor
entertaining gift ideas.
- Long-distance Dad - For long-distance gift-giving, take advantage of
the Ship-A-Gift(R) service available through Sears locations across
Canada. Choose from hundreds of gift ideas online or from a Sears
catalogue and have a gift shipped to your dad's nearest Sears
Still unsure what to get dad this Father's Day? Consider making an
appointment with a Sears "Elf" to help you find the best gift for your
hard-to-shop-for dad. Visit your local Sears Canada store to schedule an
appointment with one of our experienced helpers. Remember, Sears does have
ties and golf balls, too!
Whether you're on a budget or simply strapped for time, Father's Day
shopping can be easy and affordable with Sears Canada. Customers are sure to
find gifts dads will love with the hundreds of gift ideas in-store, online and
through the Sears catalogue. For a wide selection of great gift ideas, visit
your local Sears Canada store or visit www.sears.ca.
Sears Canada is a multi-channel retailer with a network of 196 corporate
stores, 178 dealer stores, 64 home improvement showrooms, over 1,850 catalogue
merchandise pick-up locations, 106 Sears Travel offices and a nationwide home
maintenance, repair, and installation network. The Company also publishes
Canada's most extensive general merchandise catalogue and offers shopping
online at www.sears.ca.
(*) Leger Marketing conducted this survey via telephone. Data was
collected between April 20 and April 25, 2007. A total of 1502
interviews were completed. The margin of error for a sample of this
size is +/- 2.5%, 19 times out of 20.
For further information:
For further information: Media Contact: Katarina Kristanic, Sears Canada
Inc., (416) 941-4424, email@example.com