Faster Rewards for Sears Cardmembers



    New Enhancements to Sears Club Make Rewarding Easier

    TORONTO, April 4 /CNW/ - Sears Canada Inc. (TSX: SCC) and Chase Card
Services, a division of JPMorgan Chase & Co. (NYSE:   JPM), announced today the
introduction of enhancements to Sears Club, the loyalty program of the Sears
Card. These enhancements include a new lower, first-level redemption
opportunity, an automatic redemption option mailed directly to members and a
new consumer web site. Sears Club offers up to three percent rewards on most
purchases made on the Sears Card.
    Sears Club continues to provide great value to the approximately nine
million Sears cardmembers and now enables them to access their Sears Club
information online through www.sears.ca/rewards. Once connected, members can
view their point balance, access exclusive Sears Club promotions and request a
redemption rewards card. The redemption rewards card offers the advantages of
a gift card and can be used to purchase most merchandise and services
available in Sears stores, through the Catalogue and online at www.sears.ca.
    "Sears Club was introduced over 20 years ago, and has grown rapidly as it
offers tremendous value to our customers," said Richard A. Brown, Senior
Vice-President and Corporate Development Officer, Sears Canada Inc. "This is
one of the highest value reward programs in the country. We've listened to our
customers' feedback and have now responded with enhancements that reflect
their desire for an easier, more convenient program that lets them reward
themselves in a meaningful way."
    In addition to the new automatic redemption feature, Sears Club members
will enjoy several other benefits, including:

    
    -   A lower minimum redemption threshold (lowered from $1,000 to $500);

    -   Simplified reward levels;

    -   Online redemption process at www.sears.ca/rewards;

    -   Online access to points accumulation and balance;

    -   More redemption flexibility with Sears Club Rewards card; and

    -   No annual fee.
    

    "We continually look for ways to support Sears Canada in offering Sears
cardmembers valuable rewards and convenience," said Sherri Silver, senior vice
president, Chase Card Services. "The lower redemption level of 500 points
provides rewards to more Sears cardmembers than ever."
    "Automatic redemption is a consumer-friendly feature," said Duncan McKie,
vice-chairman of POLLARA Inc., the largest Canadian-owned market research and
polling firm. "It reassures customers that they will never miss being rewarded
for points they have earned."
    In conjunction with the launch of the enhanced Sears Club program, Sears
Canada is conducting a special promotion April 6 - 8 as part of its "Scratch &
Save or Win" weekend promotion. Sears Club members who make purchases on their
Sears Card can scratch for a chance to win up to 12,000 Sears Club points,
equivalent to 360 reward dollars. Details are in-stores and online.
    For more information about Sears Club or to apply for the Sears Card call
toll free 800-265-3675 or visit www.sears.ca.

    About Sears Canada

    Sears Canada is a multi-channel retailer with a network of 196 corporate
stores, 178 dealer stores, 64 home improvement showrooms, over 1,850 catalogue
merchandise pick-up locations, 106 Sears Travel offices and a nationwide home
maintenance, repair, and installation network. The Company also publishes
Canada's most extensive general merchandise catalogue and offers shopping
online at www.sears.ca.

    About Chase in Canada

    In 2005, Chase expanded its offerings by partnering with Sears Canada and
becoming the official credit card issuer of the Sears MasterCard and Sears
Card. Chase also offers the Marriott Rewards Platinum Visa Card and the Chase
Gold MasterCard. In addition, Chase Card Services employs more than 1,400
Canadians in its offices in Toronto, Vancouver and Ottawa.

    About JPMorgan Chase & Co.

    JPMorgan Chase & Co. (NYSE:   JPM) is a leading global financial services
firm with assets of $1.4 trillion and operations in more than 50 countries.
The company has more than 140 million credit cards issued. Under the JPMorgan
and Chase brands, the firm serves millions of consumers internationally and
many of the world's most prominent corporate, institutional and government
clients. Information about the firm is available at www.jpmorganchase.com





For further information:

For further information: Media Contacts: Jessica Iben, Chase Card
Services, (800) 955-8010 ext. 26150, jessica.e.iben@chase.com; Vincent Power,
Sears Canada Inc., (416) 941-4422, vpower@sears.ca


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