Farnell Announces its International Panel of Expert Judges for the 2007 LiveEdge Competition - First Ever Electronic Design Competition for the Global Environment



    - 3,200 Engineers From 102 Countries Have Already Signed up to Submit
    Designs for the Prize Valued at $100,000 U.S.

    LONDON, Oct. 26 /CNW/ - Farnell, the leading multi-channel, high service
distributor supporting millions of engineers and purchasing professionals
globally, has announced its expert panel of judges for the international
design competition, 'Live Edge' - Electronic Design for the Global
Environment. Since its launch in May 2007 over 3,200 design engineers and
students from 102 countries have registered to submit their designs to create
an innovative product that utilises electronic components and has a positive
impact on the environment. There's still time to register. The top 10
countries currently for registrations are (in order) the U.S., U.K., China,
India, Spain, Germany, Mexico, Italy, Brazil and France.
    The 2007 LiveEdge competition panel of judges comprises; Sir Peter
Gershon, - Chairman of Premier Farnell, plc - Fellow of the Royal Academy of
Engineering and a governor of Imperial College, Professor Sir David King - UK
Government Chief Scientific Adviser and Head of the Government Office for
Science, Mr. Mark Kenber - Director of The Climate Change Group, Dr. Alla
Cordery - Head of Electronic Engineering, Oxford, Mr. Rob Rodin - President of
eConnections USA, Mr. Max Huber - President Sharp Microelectronics, Mr. Yu
Donghai, Dean of Electronics Engineering, Southeast University, China and Mr.
Mingtao Jiang, Section Chief, Information Technology Development, China
Ministry of Information Industry (MII).
    The LiveEdge judging criteria include usefulness of the application,
originality and innovation, technical merit, its effect on the global
environment, feasibility of the design, efficient use of energy, end of life
consideration, innovative use of components, cost optimisation, completeness
of design dossier and clarity of supporting documentation.
    The 2007 LiveEdge awards will be presented at a virtual awards ceremony
via the Internet on 31st January 2008. This year's LiveEdge winner will also
have the honour to be a member of the 2008 panel of judges for next year's
competition and will be supported by Farnell to take their design through to
prototype.
    In addition to an outright winner the Awards will also recognise 5 Highly
Commended designs.
    "We are immensely proud to have such a distinguished world-renowned group
of industry professionals as our panel of judges for this first ever
electronic design competition for the global environment," said Harriet Green,
Chief Executive Office of Premier Farnell plc. "With over 3,200 designs
registered, and the feedback we have received it is clear that the design
engineering community has really embraced this opportunity to have a positive
impact on the future of the environment and see their own vision become a
reality."

    About LiveEdge:

    The winning entrant will receive a cash prize of US $50,000 as well as
the support to move the design towards production. The support package,
estimated to be worth an additional US $50,000, will include the services of
an electronic design consultancy that will develop the design to prototype
stage, assistance with legal matters and IP registration, marketing and
publicity, as well as Farnell's help in securing investment funding. The group
will actively market the end product to millions of customers globally through
their leading edge Web site, catalogue and direct marketing.
    In addition, up to five entrants will be eligible for 'honourable
mentions', each receiving a cash prize of US $5,000.
    The closing date for registration is October 31st 2007 and entries must
be submitted by November 30th 2007. The competition is open to anyone aged 18
or over and the winner will be announced in January 2008.
    More information about Live Edge is available at http://www.LiveEdge.com.

    About Premier Farnell

    Premier Farnell plc (LSE:pfl) is a leading high service, multi-channel
distributor of electronic, maintenance, repair and operation products and
specialist services throughout Europe, the Americas and Asia Pacific. It goes
to market with a differentiated value proposition, world-class marketing, a
stocked range of 400,000+ products, with access to more items from over 3,000
of the world's leading manufacturers. The company has group sales of GBP823.1m
and 4,100 employees globally.
    While global in scope, Premier Farnell recognizes the individual needs of
each market and has continued to internationalize its model accordingly,
trading locally under different brand names. Its primary electronics
businesses trade as Farnell in the UK, Europe, Australia and New Zealand,
Newark in the US, Canada and Mexico, and Premier Electronics in China. In
Singapore, Malaysia, Hong Kong and Brazil the operation is known as Farnell
Newark. For more information visit the website at
http://www.premierfarnell.com

    Issued by:

    Jonathan Roberts, Account Director, Pinnacle Marketing Communications
Ltd, Prosperity House, Dawlish Drive, Pinner, Middlesex, HA5 5LN, UK, Email:
jonathan@pinnaclemarcom.com, Tel: +44(0)208-869-9401, Web:
http://www.pinnacle-marketing.com




For further information:

For further information: Contact details for publication and editorial
enquiries: Kate Robson, Marketing Campaigns Manager, Farnell, Tel:
+44(0)113-387-5110, Fax: +44(0)113-387-5183, Email: krobson@farnellinone.com

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