Fans Experience MMVAs Like Never Before Featuring More Ways To Watch & New Content Exclusives



    MuchMusic.com & Amp'd Mobile Stream the MMVAs Live for First Time

    New MMVAs Access @ MuchMusic.com: Fan Coverage and Live Press Room
    Broadcast

    MMVAs News Releases & Photos: www.muchmusic.com/media
    MMVAs Video Highlights: www.muchmusic.com/mmvahighlights

    TORONTO, June 13 /CNW/ - There's never been more ways to access The
MuchMusic Video Awards.
    This star-packed super spectacle is blowing up all over the place with
first-ever streams on MuchMusic's broadband community, MuchAXS, and on the
Amp'd Mobile TV Network. What's more, fans can share their own MMVAs coverage
at MuchMusic.com and visit MuchAXS for an exclusive fly-on-the-wall broadcast
of the unpredictable antics in the MMVAs Press Room.
    It's an awards show of epic proportions ripe with raw star power,
red-carpet craziness, multiple performance stages (including one on the roof
of MuchMusic HQ!) and thousands of screaming revelers. MuchMusic is once again
primed to satiate stargazers with the '07 MMVAs Red Carpet Arrivals Special
immediately followed by The 18th Annual MMVAs - airing live from its
world-renowned headquarters in downtown Toronto, Canada.
    "This is going to be one rocking show and it's set to explode onto every
media platform available to fans," said David Kines, VP, Music & Youth
Services, CHUM Television. "This year everyone's getting priority access!"
    Loads of televised international broadcasts get the MMVAs bursting
worldwide and fans can tune in for a customized MMVAs experience on the CHUM
Radio Network and SIRIUS Satellite Radio.
    Here's a full rundown of what's in store:

    THE MUCHMUSIC.COM MMVAs EXPERIENCE

    From live streams to fan-captured content to backstage dispatches,
muchmusic.com is the online source for MMVAs excitement - now, on show day,
and after this mega event.

    SHOW ME YOURS. Fans at the MMVAs with photo- and video-capable wireless
handsets and digital cameras can be Much field reporters when they beam stills
and video direct to the SHOW ME YOURS page on MuchMusic.com. The cream of the
crop gets posted in real time and in the days following the show to create a
massive fan-generated MMVAs gallery.

    FIRST-EVER MMVAs PRESS ROOM BROADCAST. MuchMoreMusic's Traci Melchor
hosts this exclusive, never-before-seen look at what's happening backstage in
the MMVAs Press Room. Everything's unfiltered. Anything can happen. Fans and
journalists alike can visit MuchAXS to watch a celebrity cavalcade pose for
paparazzi. Stars also respond to all sorts of questions from media... Best
video. Boyfriends. Butt cracks. It's always unpredictable and almost nothing's
off limits. This MMVAs broadcast first kicks off just after 9pm ET.

    BACKSTAGE DISPATCHES. MuchMusic.com bloggers file up-to-the-minute
reports on the craziness taking place behind the scenes. Throughout the
evening a slew of surprise guests will also drop in to post their own
first-hand accounts.

    MMVAs LIVE SIMULCAST. For the first time ever fans coast-to-coast can
watch the show live on broadband at MuchAXS. Who'll take home the most
hardware? Who's gonna get caught canoodling? There's just no telling what will
make headlines so fans have got to tune in. Red carpet arrivals begin at
7:30pm ET followed by the live show @ 9pm ET.

    MMVAs POST-SHOW COVERAGE. MuchAXS delivers The 2007 MMVAs the day after
the show airs on MuchMusic. From big winners to in-your-face antics to
unforgettable performances, fans relive the insanity. It's all available on
broadband, on demand. One-on-one interviews with artists and guests, and loads
of fan coverage on SHOW ME YOURS round out the mix.

    AMP'D MOBILE TV NETWORK DELIVERS THE 2007 MMVAs
    It's portable viewing at it's best when the '07 MMVAs Red Carpet Arrivals
Special and The 2007 MMVAs stream live for Amp'd Mobile subscribers in another
MMVAs first. The show is at their fingertips when they tune in to MuchMusic
(the channel) on the Amp'd Mobile TV Network. Delivered in joint partnership
with TELUS.

    NOW HEAR THIS! MMVAs RADIO EXCLUSIVES...

    CHUM FM Simulcast: Canada's most listened to radio station,
104.5 CHUM FM, simulcasts all the action direct from The 18th Annual MuchMusic
Video Awards - live to air @ 9pm ET.

    CHUM Radio Specials: From now until June 17th, a customized hour-long
MMVAs Radio Special will be distributed to stations across Canada by the CHUM
Radio Network - featuring MMVAs music, interviews with nominees and background
buzz.

    MMVAs on The Sound Lounge. It's CHUM Radio's interactive music show that
connects Canadians from coast to coast every weekday evening. All this week,
Host Cory Kimm delivers MMVAs segments featuring interview clips with nominees
and music from these artists. It all gets broadcast to stations in Toronto,
Victoria, Winnipeg, Brockville, Kingston and Halifax. More info available at
www.soundlounge.fm.

    SIRIUS Satellite Radio's Iceberg channel 95 will broadcast an hour-long
MMVAs highlight special across North America on Tuesday, June 26th at 7am ET
and 7pm ET. Stay tuned to SIRIUS or visit www.siriuscanada.ca for more
details.

    MMVAs INTERNATIONAL BROADCASTS
    The 2007 MMVAs goes global for the 13th consecutive year with televised
broadcasts on 20 different channels across 5 continents - including Africa,
North America, South America, Europe and Australia. Adding to the excitement
is a special broadcast to Canadian forces deployed in Africa and the Middle
East - including Canadian troops stationed in Afghanistan. The show is
delivered for the second year running in partnership with Canadian Forces
Radio and Television, which is operated by the Canadian Forces Personnel
Support Agency.

    
    INTERNATIONAL TUNING GUIDE
    --------------------------
    -  Star! Hollywood in Bahrain, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman,
       Palestine, Qatar, Saudi Arabia, Syria, United Arab Emirates, Yemen,
       Algeria, Chad, Cyprus, Djibouti, Egypt, Libya, Malta, Mauritania,
       Morocco, Somalia, Sudan, Tunisia, and Pakistan.

    -  MuchMusic Arabyeah! Broadcasts the MMVAs in Bahrain, Egypt, Iran,
       Iraq, Jordan, Kuwait, Lebanon, Oman, Saudi Arabia, Syria, UAE, Sudan,
       Libya and Yemen.

    -  Star! Scandinavia in Sweden, Denmark, Finland, Norway, Iceland,
       Lithuania, Estonia, Latvia, Belgium, The Netherlands and Luxembourg.

    -  Channel M in the UK.

    -  MuchMusic Argentina broadcasts the MMVAs in Argentina, Bolivia,
       Brazil, Caribe, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala,
       Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay and
       Venezuela.

    -  Citytv Bogota broadcasts to Colombia.

    -  Channel V in Australia.

    -  XYZ Channel in Australia.
    

    About The MuchMusic Video Awards:
    MuchMusic delivers today's hottest chart-toppers and celebrities on
Sunday June 17th with The 18th Annual MuchMusic Video Awards, airing live at
9pm ET on MuchMusic and on broadband at MuchAXS. Christina Aguilera, Pamela
Anderson, Beastie Boys, The Black Eyed Peas, Destiny's Child, Evanescence,
Fall Out Boy, Nelly Furtado, Paris Hilton, The Killers, Lenny Kravitz, Avril
Lavigne, Red Hot Chili Peppers, Shakira, Britney Spears and Timbaland are just
a slice of the international superstars who have fired up the fans at past
MMVAs. Last year's show reached 3.5 million viewers in Canada and 100 million
around the globe.

    The ultimate in red-carpet cool kicks things off at 7:30pm ET with the
Red Carpet Arrivals Special airing live on MuchMusic. The MMVAs are all about
audience access, and this year's show is delivered on broadband at MuchAXS, on
mobile phones, and in High Definition and 5.1 surround sound. Fans can stay
tuned to MuchMusic and muchmusic.com for more information. Additional coverage
on Star!, 104.5 CHUM FM, CitytvHD and Citytv.

    About Amp'd Mobile Canada: Amp'd Mobile Canada is the first integrated
mobile entertainment company for youth, young professionals and early adopters
between the ages of 18-35, and the only Third Generation (3G) carrier in
Canada specifically targeting that demographic. With the partnership of TELUS
Corporation ("TELUS") and Amp'd Mobile, Inc. ("Amp'd Mobile"), Amp'd Mobile
Canada is setting a new bar for mobile entertainment in the Canadian market.
Capitalizing the power of TELUS' Wireless High Speed network (EVDO), Amp'd
subscribers can easily access traditional services such as voice and text, as
well as exclusive music tracks and videos, live entertainment, 3D games and
mobile communities all within Amp'd Live, a one of a kind user interface
designed specifically for 3G technology. Amp'd Live(TM) appeals to the mobile
generation, on the go and hungry for entertainment that suits its hectic
lifestyle. The entertainment service is currently available to nearly 27
million mobile users in the US, Japan and Canada, with more international
markets scheduled to launch soon. More information can be found at
www.ampd.ca.

    About CFRT: (www.cfpsa.com) Canadian Forces Radio and Television (CFRT)
provides television and radio services to Canadian Forces (CF) members
deployed overseas, establishing a much needed, continuous link with home, 24
hours a day, seven days a week. CFRT is transmitted via satellite to most CF
ground forces posted in the Middle East, Africa and Europe. This service
proved to be so popular that in April of 2002, it was expanded to include HMC
Ships where the CFRT signal is available. Live English and French radio and
television programming includes: Local, regional, national, and international
news programs, major league and special sporting events, and popular Canadian
variety programming.

    CHUM International (www.chumtv.com/international) is the development and
distribution arm of CHUM Limited, one of Canada's leading media companies and
content providers. CHUM International distributes CHUM-owned and independent
multi-platform programming worldwide and develops international licensing
arrangements for CHUM's original channel formats. CHUM content is seen in over
130 countries across a variety of delivery platforms including traditional
broadcast outlets, interactive television, mobile and wireless services. CHUM
channel formats are currently seen in over 70 countries across Scandinavia and
Nordic territories, Middle East and North Africa, Asia, Europe, Latin America
and the UK.
    With over a million weekly listeners, CHUM FM (www.chumfm.com) is
Canada's most listened to radio station, reaching a target audience of adults
25-54, with a narrow target audience of females 25-44. The radio station plays
a contemporary blend of today's best music from artists as diverse as Nelly
Furtado, Justin Timberlake, Gwen Stefani, Bon Jovi and Madonna. CHUM FM
delivers a very unique music format for hip urban adults in 45-minute
commercial free sweeps every hour of the workday. CHUM FM is a division of
CHUM Limited.

    About SIRIUS Canada: SIRIUS is Canada's number one choice for satellite
radio with 110 full-time channels broadcast from studios in Vancouver,
Toronto, Montreal and New York. SIRIUS offers 100% commercial-free music plus
premium sports, news, talk and entertainment programming from North America's
most recognizable and respected personalities and brands. SIRIUS offers
listeners unparalleled coast-to-coast signal coverage and digital quality
sound broadcast from three high-orbit satellites. Click on www.siriuscanada.ca
to listen to SIRIUS live, or to purchase a SIRIUS radio and subscription.





For further information:

For further information: Graham Machacek, (416) 591-7400 x2593,
graham.machacek@muchmusic.com; Scott Campbell, (416) 591-7400 x2794,
scott.campbell@muchmusic.com; Gabrielle Free, (416) 591-7400 x2658,
gabrielle.free@muchmusic.com


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