Family Channel launches Family First - A new service that gives Family Channel viewers first access to Canada's biggest shows



    Service kicks off with 24-hour advance-ticket window for Jonas Brothers'
    The Burning Up Tour on March 28

    TORONTO, March 25 /CNW/ - Family Channel takes fan engagement to the next
level with Family First, a new service that provides Family Channel viewers
with the opportunity to purchase advance tickets to the hottest shows and
events for younger audiences. This new service kicks off on March 28, 2008,
with one of the biggest concerts of the summer - the Jonas Brothers' only
Canadian date on their North American tour.
    Presented by Live Nation, pop-rock sensations the Jonas Brothers kick off
their North American tour with the only Canadian stop, at Toronto's Molson
Amphitheatre on July 4, 2008. Through Family First, Family Channel viewers can
order tickets starting at 12 p.m. ET on March 28 - 24 hours before they go on
sale to the general public. Thousands of viewers can get in on the action, as
Family First has been allotted half of the available tickets for the show.
    Family First is a new service that will launch with the Jonas Brothers
concert and offer other first-access opportunities throughout the year.
    "We are always looking for ways to extend the Family Channel experience
by offering experiences and opportunities that build loyalty and bring benefit
to our viewers," said Holly Chapman, Director of Astral Media Integrated
Solutions. "We successfully achieved this goal with our live events,
philanthropic initiatives and promotions and are now thrilled to offer this
new service and provide first access for our viewers to some of Canada's
premiere live events and concerts."
    For advance tickets to the Jonas Brothers concert, viewers and parents
can go to www.family.ca starting March 28th at 12 p.m. ET to receive a
password. From there, users can link directly to Ticketmaster(R), enter the
password, and purchase tickets during the 24-hour period. Tickets are
available on a first-come, first-serve basis, and there is a limit of 6
tickets per transaction. Should tickets sell out, fans are encouraged to go to
Ticketmaster starting March 29 at 12 p.m. ET, when ticket sales open to the
general public.
    Family Channel is a premium, commercial-free network offering the best in
family television entertainment in 5.6 million homes across Canada. Dedicated
to celebrating family life and providing a fun experience for all, Family airs
a unique mix of series, movies and specials, with a large portion of
programming supplied by Disney. Visit us at family.ca. Family is an Astral
Media network.
    Family Channel, an Astral Media Television Network; Astral Media is a
leading Canadian media company, active in specialty and pay television, radio,
outdoor advertising and iMedia. Astral Media's solid and dynamic presence in
the country's major markets rests on its commitment to offer a unique
combination of high-quality, targeted media for all its audiences.





For further information:

For further information: Scott Campbell at (416) 956-8648 or
scampbell@tv.astral.com

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Astral Media Inc.

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Family Channel

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