Family Channel boosts online offering with Disney content deal and re-designed broadband player



    TORONTO, Jan. 19 /CNW/ - Astral Media's Family Channel is enriching its
online offering and presence by extending its long-standing relationship with
Disney-ABC-ESPN Television to provide users with hit Disney Channel
programming on Family's website, Family.ca. With this deal, Family Channel
will feature a selection of top-rated Disney Channel Original Series such as
Hannah Montana, The Suite Life On Deck and Wizards of Waverly Place, and
internationally popular Disney Channel Original Movies on Family.ca.
    This new content complements online offerings from Family's existing
lineup, including Canadian original series, and will be presented on a
re-designed broadband player that will provide enhanced functionality for
users and new opportunities for promotional partners targeting Family's
coveted demographic of 8-14 year olds.
    "The extension of our deal with Disney is a significant achievement for
our business as it will enable Family to offer the Disney programming
experience to our audience on all relevant platforms - linear, on demand and
now online," said Joe Tedesco, Vice President and General Manager, Family
Channel and Playhouse Disney. "The combination of the new online lineup and
the re-designed broadband player will make Family.ca a must-visit for kids
eager for online content."
    Disney programming will launch online in conjunction with the re-designed
broadband player on January 30, 2009, with episodes from top-rated series
Hannah Montana, Wizards of Waverly Place, The Suite Life on Deck and Phineas
and Ferb. Family.ca will refresh the broadband player weekly from the robust
lineup of hit Disney programming airing on Family Channel including Disney
Channel Original Movies. Past examples of these major television events
include ratings smash hits High School Musical 2 and Camp Rock.
    For promotional partners, Family's new broadband player offers a new
permanent billboard space and video pre-roll. Additional advertising
opportunities on Family.ca include section sponsorships, branded online
contests, game hosting and creation, surveys, product reviews and banner ads.
    With nearly a million unique visitors a month, Family.ca is one of the
most popular kids' sites in Canada. Providing frequently updated, high-quality
content, Family.ca is an online destination for kids and families. In addition
to its games pages, Family.ca features contests, full-episode streams, video
podcasts and program mini-sites, including the Gemini Award(R) winning
mini-site for the Canadian original series Life With Derek.

    Family Channel is a premium, commercial-free network offering the best in
family television entertainment in 5.8 million homes across Canada. Dedicated
to celebrating family life and providing a fun experience for all, Family airs
a unique mix of series, movies and specials, with a large portion of
programming supplied by Disney. Family Channel also offers Family OnDemand in
select areas, a Subscription Video on Demand (SVOD) service that provides a
minimum of 40 hours of Family Channel and Playhouse Disney programming. Visit
us at Family.ca.
    Family Channel, an Astral Media Television Network; Astral Media is a
leading Canadian media company, active in specialty and pay television, radio,
outdoor advertising and iMedia. Astral Media's solid and dynamic presence in
the country's major markets rests on its commitment to offer a unique
combination of high-quality, targeted media for all its audiences.

    For artwork and series information, visit http://tv.astral.com





For further information:

For further information: Scott Campbell at (416) 956-8648 or
scampbell@tv.astral.com

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Family Channel

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Astral Media Inc.

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