Fairmont Hotels & Resorts checks in with SAS(R) data integration and business intelligence



    SAS to help hotelier drive customer and business performance insight

    SAS GLOBAL FORUM, ORLANDO, FL, April 17 /CNW/ - Fairmont Hotels &
Resorts, a global leader in the hotel marketplace, has selected SAS to further
refine its guest data warehouse and will use SAS' data quality and business
intelligence software to better understand its guests, improve its campaign
management capabilities, and analyze and report on property performance
worldwide.
    "Fairmont and its distinctive collection of one-of-kind hotels and
resorts are globally respected and well-known for delivering customer value
and fostering meaningful and lasting guest relationships," said Carl Farrell,
President of SAS Canada and Americas Subsidiaries. "Fairmont's use of SAS to
help optimize customer marketing, as well as better understand the performance
of its global properties, will increase the value that is delivered to
customers while supporting the hotelier's plans to further expand its global
footprint."
    "This partnership with SAS will increase our capability to strategically
use data in support of the decisions that are made to enhance our guests'
experience," said Jeff Berry, Director of Database Marketing at Fairmont
Hotels & Resorts. "With the continued global growth of Fairmont, the need to
drive value through actionable insights about our guests continues to grow.
These insights will allow us to tailor our guests' interactions with Fairmont,
based on their particular needs and interests, in our efforts to help turn
their moments into memories. SAS' expertise in analytics and customer
segmentation will help us deliver against that promise."
    Headquartered in Toronto, Canada, Fairmont will use data quality tools
from DataFlux, a SAS company, to cleanse and match its guest data in support
of more effective customer segmentation and campaign management. SAS
Enterprise BI Server will provide Fairmont with the ability to analyze and
report on the performance of its operations around the world, as well as
support the information requirements of the global marketing team.
    Today's announcement came at SAS Global Forum, an annual conference
attended by more than 3,500 SAS users from around the world.

    About Fairmont

    Featuring a collection of fabled castles, secluded lodges, storied
meeting places and modern retreats, Fairmont Hotels & Resorts opens the doors
to some of the world's most celebrated addresses. With locations throughout 10
countries, our 50 distinctive hotels - including The Fairmont San Francisco,
The Fairmont Banff Springs and London's Savoy - promise travelers rich
experiences and lasting memories in unparalleled settings. Committed to
growing its portfolio of world-class hotels, Fairmont anticipates the 2007
re-opening of New York's famed Plaza Hotel. Fairmont Raffles Hotels
International operates over 120 hotels worldwide under the Fairmont, Raffles,
Swissôtel and Delta brands, as well as vacation ownership properties managed
by Fairmont Heritage Place.

    About SAS

    SAS is the leader in business intelligence and analytical software and
services. Customers at 43,000 sites use SAS software to improve performance
through insight from data, resulting in faster, more accurate business
decisions; more profitable relationships with customers and suppliers;
compliance with governmental regulations; research breakthroughs; and better
products and processes. Only SAS offers leading data integration, storage,
analytics and business intelligence applications within a comprehensive
enterprise intelligence platform. Since 1976, SAS has been giving customers
around the world THE POWER TO KNOW(R).
    The Canadian subsidiary of SAS has been in operation for 19 years.
Headquartered in Toronto, SAS employs 200 people across the country at its
Vancouver, Calgary, Toronto, Ottawa, Quebec City and Montréal offices.
www.sas.com

    SAS and all other SAS Institute Inc. product or service names are
registered trademarks or trademarks of SAS Institute Inc. in the USA and other
countries. (R) indicates USA registration. Other brand and product names are
trademarks of their respective companies. Copyright (C) 2007 SAS Institute
Inc. All rights reserved.





For further information:

For further information: Editorial Contact: John Quinn, Manager,
Marketing Communications, (416) 307-4537, John.Quinn@sas.com; Visit the SAS
Press Center, www.sas.com/presscenter; Sarah Van Lange, GCI Group for SAS,
(416) 486-5918, svanlange@gcigroup.com

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