Fairmont Hotels & Resorts appoints VRX Studios to extend superior guest experience online



    VANCOUVER and TORONTO, Dec. 12 /CNW/ - VRX Worldwide Inc. (TSX-V:VRW) and
Fairmont Hotels & Resorts today announced a global marketing partnership which
will see VRX Studios Inc. serving as Fairmont's preferred provider of online
visual content services. VRX Studios is a wholly owned subsidiary of VRX
Worldwide.
    As the world leader in vertically integrated content production,
management, and distribution services, VRX Studios will produce
high-definition virtual tours, still images and interactive maps of all
Fairmont properties. In addition to production services, VRX Studios will
provide managed content hosting services of all new content on Fairmont.com
and distribute approved content to third-party websites.
    "VRX Studios stood out from the competition for their uncompromising
commitment to quality as well as their renowned consistency, global reach and
integrated approach," said Brian Richardson, Vice President, Brand Marketing &
Communications, Fairmont Hotels & Resorts. "We are confident that VRX will not
only capture and share the unique architecture, expressive décor, elegance and
experiences of Fairmont's extraordinary places but also help us manage the
presentation of our brand across our various online channels."
    Fairmont Hotels & Resorts is a global luxury hotel leader offering guests
a distinctive portfolio of over 50 properties that truly reflect the essence
of their destination. Featuring iconic landmarks like The Fairmont San
Francisco, The Fairmont Banff Springs, and London's Savoy, Fairmont hotels are
more than a place to stay; they are one-of-a-kind properties where
sophisticated travelers can discover storied life experiences. The collection
provides an ideal platform for continued expansion, with over 20 properties in
development across the globe.
    "We are honored to have been chosen by Fairmont to visually represent and
manage the online presentation of their classic and distinguished brand," said
David MacLaren, president and CEO of VRX Studios. "Our rich history in working
with luxury hospitality brands will ensure we capture and portray the elegance
of each property, inspiring discriminating travelers and further
distinguishing the Fairmont brand across their various online channels."
    Under the terms of the agreement, VRX will schedule and deploy
photographers to cover each property and will provide a comprehensive set of
services including content management and distribution. VRX will provide all
logistical, project management and scheduling functions for all Fairmont
properties located around the world. The companies will work closely together
to add coverage of new properties in the Fairmont collection as they open and
ensure accuracy of the archive through VRX's industry leading Always Fresh(TM)
program.

    About Fairmont Hotels & Resorts

    A leader in the global hospitality industry, Fairmont Hotels & Resorts is
an extraordinary collection of luxury hotels that truly reflect the essence of
their destination. Featuring iconic landmarks like The Fairmont San Francisco,
The Fairmont Banff Springs, and London's Savoy, Fairmont hotels are more than
a place to stay; they are one-of-a-kind properties where sophisticated
travelers can discover storied life experiences. Situated in some of the most
exclusive and pristine areas in the world, Fairmont locations provide access
to activities that are culturally rich and authentically local. From inviting
beaches and tranquil spas to challenging golf courses and exhilarating ski
hills, guests can fulfill their lifelong desires at Fairmont. With an enduring
connection to the land and communities where we do business, Fairmont is also
committed to responsible tourism and is an industry leader in sustainable
hotel management with its award-winning Green Partnership program. With over
50 distinctive hotels in 13 countries, and more than 20 properties currently
in development, Fairmont is committed to growing its portfolio of world-class
hotels and plans to add properties in coveted international destinations like
Cairo, Shanghai, Dubai, and Beijing over the next few years.
    Fairmont is owned by Fairmont Raffles Hotels International, a leading
global hotel company with over 80 hotels in 25 countries worldwide under the
Raffles, Fairmont and Swissôtel brands. The company also owns Fairmont and
Raffles branded Residences, Estates and luxury private residence club
properties. For more information or reservations, please call 1-800-441-1414
or visit www.fairmont.com.

    About VRX Studios Inc.

    A wholly owned subsidiary of VRX Worldwide Inc. (TSX-V:VRW)
(www.vrxworldwide.com), VRX Studios Inc. is the world leader in producing,
managing, distributing, and licensing high-quality, web-ready, rich media
content that educates, inspires, and compels online travel consumers. Leading
travel brands such as Harrah's, Hyatt, Travelocity, Lastminute, Orbitz and
many others rely on VRX's stunning visual content to attract and engage
consumers. Each month, millions of people interact with VRX's Hotel, Cruise
and Destination Content in their search for their perfect vacation. To find
out more about VRX Studios, its products and services, visit
www.vrxstudios.com.

    VRX Worldwide Inc.
    per "David MacLaren"

    David MacLaren, President and CEO

    The TSX Venture Exchange has not reviewed this release and does not
    accept responsibility for the accuracy or adequacy of its contents





For further information:

For further information: VRX Worldwide Inc., Investor & Public
Relations, 1-888-605-0059, info@vrxworldwide.com; Fairmont Hotels & Resorts,
Public Affairs & Communications, 1-866-283-4777, communications@fairmont.com

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VRX WORLDWIDE INC.

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