Eyereturn Marketing, Canada's only proprietary digital advertising platform, shares behavioural data that reveals the interests of Canadians across cities and provinces.
TORONTO, Nov. 24, 2015 /PRNewswire/ -- In an industry where user experience changes so rapidly, personalization and relevancy has never been more important. Advertisers and marketers use data to help them identify the audiences most likely to be receptive to their particular product or messaging. From branding to prospecting, understanding audiences and their environments helps advertisers make strategic marketing decisions to fuel better results.
Eyereturn's proprietary interest data is built on intelligence from multiple touchpoints across billions of web pages. The Audience Interest Map (Click here) includes a sample of interest categories (including baseball, music, restaurant dining, vacationing and more) that demonstrate Canadian likes and dislikes. "Eyereturn's Data Management Platform helps inform marketing decisions that enhance the consumer experience," said Eyereturn CEO Renee Hill. "As one of the very few ad tech platforms in the world with an integrated DMP, Eyereturn works with advertisers to provide interest based ads to users across the country."
Audience interest data allows advertisers to execute better-targeted campaigns using Eyereturn's buy-side platform. The integrated solution allows advertisers to target more effectively across all screens, while gaining actionable insights. "With so much ad tech being built in the United States and sold to Canada, I am proud to offer a superior product for bonafide Canadian Data," said Tim Stoute, CTO and Co-CEO at Eyereturn. "We're experts at helping advertisers reach specific audiences to increase the ROI of digital campaigns by combining our first party data and running it through our technology platform."
Eyereturn Marketing is the premier buy-side platform and integrated technology suite transforming the way brands reach consumers online. Through one platform, clients get access to the Eyereturn ad server, DSP, DMP, campaign analytics, verification service & retargeting solution – enabling dynamic, real time decision-making for every type of ad on every screen.
For more information contact:
Skai Spooner, Marketing Manager
416-929-4834 ext #295
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SOURCE Eyereturn Marketing