Extricom Announces PartnerAdvantage Channel Partner Program



    New Reseller Program Expands Options in WLAN Marketplace

    NEW YORK, Feb. 19 /CNW/ - Extricom, the premier provider of
enterprise-class wireless LAN (WLAN) infrastructure systems for converged
voice (VoWLAN), data, video, and RFID services, today launched its
PartnerAdvantage Partner Program. The PartnerAdvantage launch comes as
solution providers and Value Added Resellers (VARs) of all sizes are searching
for highly differentiated solutions that will enable them to take advantage of
the multi-billion dollar opportunity the wireless LAN (WLAN) market
represents.
    The PartnerAdvantage Program is based on a single premise: drive revenue
growth and profitability for Extricom Partners, by creating a strong sales and
marketing bond between them and Extricom. PartnerAdvantage will offer common
sense, value-adding programs for sales enablement, co-marketing, promotion,
and investment protection. These will ultimately enable Extricom Partners to
capture above-average product margins, develop their wireless LAN expertise,
cost-effectively market their solutions, and protect their pre-sale time
commitment via deal registration.
    "Extricom PartnerAdvantage is a key building block in our strategy for
2008 and beyond," stated Dan Kirtchuk, executive vice president, global sales
for Extricom. "Increasingly, resellers and VARs are recognizing the unique
blend of wireless innovation, performance, and ease-of-use that the Extricom
WLAN brings to Wi-Fi implementations, and they are evangelizing these value
points to the end-user IT community. PartnerAdvantage will enable them to
maximize their selling opportunities in a rapidly expanding market."
    PartnerAdvantage is built around three levels of partner commitment,
Registered, Select, and Premier, with the ultimate goal of bringing together a
select group of commercial Partners who will be seen as vendors of choice for
Wi-Fi networks. Extricom PartnerAdvantage will give its partners the ability
to drive increased profitability while reducing total business costs, based
around Extricom's core values: surprising simplicity, total mobility,
guaranteed performance and convergence without tradeoff.
    "We look at Extricom as a company that provides value on multiple levels.
It's a technical solution that will give us an edge in a highly competitive
Wi-Fi marketplace, and at the same time we see the value-selling relationship
enabled by PartnerAdvantage. This will make it possible for us to quickly
identify opportunities, close business, and execute on our commitments," said
Frank Kobuszewski, VP of Technology Solutions Group at Syracuse-based CXtec.
    For more information, visit
http://www.extricom.com/content/partners/sales-partners About Extricom

    Extricom is the premier provider of enterprise-class wireless LAN
infrastructure solutions for converged voice (VoWLAN), data, video and RFID.
Its innovative Interference-Free(TM) WLAN System, based on Channel Blanket(TM)
technology, enables dramatically easier WLAN deployment and lower total cost
of ownership, while achieving a generational leap in capacity, coverage,
seamless mobility and security performance for Wi-Fi. The result is a
large-scale, 802.11 standards-based WLAN infrastructure with the dependability
of a wired network. Founded in 2002, Extricom is privately held, with
strategic investors that include Motorola.





For further information:

For further information: Media, Analysts: Mike Doheny, (708) 557-5007,
mike.doheny@extricom.com; or Leo Tignini, Horn Group (646) 202-9760,
LTignini@horngroup.com; or Charlotte Sandy, Cohesive Communications,
+44(0)1291-626200, extricom@cohesive.uk.com

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EXTRICOM LTD.

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