Quick Service Restaurant Encourages Canadians to eat healthy!
TORONTO, June 15, 2011 /CNW/ - To celebrate and encourage inspired
healthier living, Extreme Pita announces the first annual National Pita
Day on Saturday, June 18 in support of Heart and Stroke Foundation™.
"The Extreme Pita team is delighted to celebrate National Pita Day with
our guests," said Alex Rechichi, CEO and co-founder of Extreme Pita.
"Inspired healthy living has always been important to Extreme Pita
because we care about the health of Canadians."
Between June 6 and 18, guests who visit an Extreme Pita location
anywhere in Canada can purchase a red paper heart for $2 with proceeds
going towards a $35,000 target to support the Heart and Stroke
Foundation's continued efforts to eliminate childhood obesity, heart
disease and stroke. The two-week-long promotion ends on Saturday June
18 when Extreme Pita locations across Canada will offer guests
half-price pitas throughout the entire day.
"We know this promotion will serve to remind Canadians to make better
lifestyle choices - we applaud Extreme Pita for this initiative." said
Irfhan Rawji, Chair, Heart and Stroke Foundation of Canada. "The Heart
and Stroke Foundation is grateful to Extreme Pita for its generous
support". This is not an endorsement.
During National Pita Day, guests can choose from an array of globally
inspired pita sandwiches with all of the nutritional information
displayed in restaurants, including calories, printed directly on the
menu panels. Extreme Pita is the first national quick service
restaurant to do so in Canada—and also the first national quick service
restaurant to earn the Heart and Stroke Foundation's Health Check™
approval on two adult and four children's pita sandwiches.
About Extreme Pita
Extreme Pita, part of the Extreme Brandz family of quick service
restaurants, is committed to creating the freshest, healthiest pitas
for its guests. Co-founded by brothers Alex and Mark Rechichi, the
first location was opened in Waterloo, Canada in 1997. Today there are
over 265 locations across North America. In 2011, Extreme Brandz ranked
on Entrepreneur magazine's list of top restaurant franchises. Today
there are over 300 locations of Extreme Brandz, Mucho Burrito and
PurBlendz across North America. For more information, visit www.extremebrandz.com
™ The Heart and Stroke Foundation and Health Check word marks are
trademarks of the Heart and Stroke Foundation of Canada used under
SOURCE Extreme Pita
For further information:
To arrange interviews or more information, please contact:
Elana Ziluk, MAVERICK Public Relations for Extreme Brandz
416-640-5525 x 243
Shaday Livingston, MAVERICK Public Relations for Extreme Brandz
416-640-5525 x 248