Evian Serves Up an Ace With Frank Dancevic Endorsement



    
    Canada's Top Singles Player Signs Deal with Evian

    
    TORONTO, July 16 /CNW/ -- Evian(R) Natural Spring Water, the world's
leading premium spring water, today announced that Canada's top singles
player, Frank Dancevic has signed an exclusive worldwide endorsement deal with
Evian.
    "We're thrilled to have Frank on board as a spokesperson for Evian," said
Jeff Caswell, Vice President of Marketing for Evian North America.  "Frank's
natural abilities, accomplishments and dedication to the sport of tennis have
distinguished him as one of Canada's top athletes. We look forward to our
relationship with Frank and our continued commitment to the sport of tennis."
    Mr. Dancevic, who turned pro in 2003, has been a regular on the ATP
circuit having played against some of the world's most renowned tennis players
including Lleyton Hewitt and Rafael Nadal.  He has competed in multiple Grand
Slam tennis events such as the U.S. Open, Rogers Cup, French Open, Australian
Open and Wimbledon and has been a member of Canada's Davis Cup team since
2002.  Over his professional career, Dancevic has steadily advanced up the ATP
rankings ladder defeating such opponents as Andy Roddick, Fernando Verdasco
and most recently David Nalbandian at Wimbledon 2008. He currently stands at
number 90 in the ATP rankings, the highest ranking of any active singles
player in Canada.  Career highlights include titles at Granby and Lexington in
2003 and the 2006 Waikoloa and Granby Challenger Series.  In June 2008,
Dancevic won the Surbiton Trophy, a lead up grass tournament to Wimbledon.
    "I'm very proud to represent the Evian brand in Canada," said Dancevic.
"Throughout my career, I've witnessed Evian's longstanding commitment to
athletes and the sport of tennis.  I look forward to working with Evian on
various initiatives to build awareness around the sport of tennis, at all
levels, throughout the world."
    Frank is the second signed tennis athlete for Evian, with James Blake
representing the brand for the last two years. Dancevic will play a
significant role in Evian public relations initiatives.  He is scheduled to
make personal appearances at numerous Evian-hosted events such as
meet-and-greets at the U.S. Open, Rogers Cup, Wimbledon and Australian Open
championships and will play an active role in communicating the Evian brand's
involvement in tennis. Evian also sponsors three grand slam tournaments
including the Australian Open, Wimbledon, U.S. Open and the Olympus U.S. Open
Series.
    Evian's partnership with Dancevic will include branding on his tennis
attire and towel as well as exclusive use of Evian products, all of which will
further Evian's visibility during professional tennis tournaments.  The deal
also includes Evian tennis merchandise personally signed by Dancevic to be
given away to fans and consumers.
    
    About Evian
    
    Bottled since 1826, Evian Natural Spring Water is the world's #1 brand of
premium natural spring water. Every drop of Evian takes over 15 years to
filter through mineral rich glacial sands in the pristine French Alps. Bottled
at the source in a state of the art facility, Evian comes from the Cachat
Spring located on the Southern shore of Lake Geneva, in the town of
Evian-les-Bains. Evian provides a uniquely balanced mineral composition and
subtle flavor as a product of its unhurried journey.
    Today, Evian is a brand of the Danone Group, a leader in the food
industry and number one by volume in the world for packaged water and dairy
products. Evian first entered the U.S. market in 1978, where it was served in
the finest bars and restaurants in distinctive glass bottles, and is now
accepted as the natural spring water for those, including many of Hollywood's
elite, who like to treat themselves to the very best.

    
    For additional information, please contact:
    Scott MacDonald
    MAVERICK Public Relations
    416-640-5525 ext. 244
    scottm@maverickpr.com

    




For further information:

For further information: Scott MacDonald, MAVERICK Public Relations,
+1-416-640-5525 ext. 244, scottm@maverickpr.com Web Site:
http://www.evian.com/ca

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