Evian Natural Spring Water Goes High Fashion With the Limited Edition Evian Bottle by Christian Lacroix



    TORONTO, Nov. 7 /CNW/ - Evian(R) Natural Spring Water, the world's
leading brand of bottled water, announced today that in celebration of the
upcoming winter season, it will release the latest in its line of annual
designer bottles. This bottle, designed by exhilarant French fashion designer
Christian Lacroix, signifies the brand's dedication to chic sophistication,
providing consumers with an epicurean experience in each of these limited
edition bottles and commences a new annual tradition. Designer-developed
bottles will now carry-on the legacy of the beloved holiday bottles, which
have been viewed as collectibles since their inception.
    Known for closing all of his haute couture fashion shows with a model
dressed as a bride, Lacroix transfers this same desire of intricate elegance
to the new Evian bottle. The Limited Edition Evian Bottle by Lacroix is
adorned with a coppiced lace pattern, which provides the bottle with a classic
frosted feel and is reminiscent of the flora that can be found at the French
Alps. The curved lines within the design give the bottle a soft, inviting feel
that is sure to entice all water drinkers.
    "Christian Lacroix was selected to collaborate on this bottle because of
his ability to break down doors in the fashion industry, creating masterpieces
that are bold and daring, while maintaining an air of luxury," said Jeff
Caswell, Vice President of Marketing for Evian North America. "His designs
transcend the French fashion scene and have been accepted throughout the
world, much like the path that Evian has followed throughout the years.
Christian's knowledge of the human body plays perfectly with the curves of the
classic Evian bottle and has provided the bottle with a look that is fitting
for the runway."
    The Limited Edition Evian Bottle by Lacroix is finding its way into
Canada's most high-end grocery stores, restaurants, hotels and nightclubs.
"Evian has always been favored by the trendsetting crowd, those that
appreciate the finest things in life," said Caswell. "We are now excited to
provide our loyal drinkers with not only the most premium water on the planet,
but to also allow them the experience of a high-fashion designer without the
high-fashion cost."
    Creating new and innovative packaging is nothing new for Evian. The
global bottled water leader has been involved in fashioning creative products
and packaging for decades. Unique designs like the Nomad sports bottle,
limited edition teardrop glass bottle, flip-cap bottle, 2007 French Alps
bottle, hot pink label, the 2006 limited edition Romero Britto glass bottle,
as well as the recently released fine dining-centric Palace Bottle prove that
Evian is committed to packaging that is firmly rooted in ingenuity and
imagination. The upcoming release of the Limited Edition Evian Bottle by
Lacroix highlights the brand's commitment to providing creative appeal,
premium style, and a luxurious experience to consumers.

    About Evian

    Bottled since 1826, Evian Natural Spring Water is the world's leading
brand of bottled water. Every drop of Evian takes over 15 years to filter
through mineral rich glacial sands in the pristine French Alps. Bottled at the
source in a state of the art facility, Evian comes from the Cachat Spring
located on the Southern shore of Lake Geneva, in the town of Evian-les-Bains.
Evian provides a uniquely balanced mineral composition and subtle flavor as a
product of its unhurried journey.
    Today, Evian is a brand of Danone Group, a leader in the food industry
and number one by volume in the world for packaged water and dairy products.
Evian first entered the U.S. market in 1978, where it was served in the finest
bars and restaurants in distinctive glass bottles, and is now accepted as the
natural spring water for those, including many of Hollywood's elite, who like
to treat themselves to the very best.





For further information:

For further information: Tamara Kaftalovich, MAVERICK Public Relations,
(416) 640-5525 ext 234 (office), (416) 888-8536 (cell),
tamarak@maverickpr.com

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