Evian Natural Spring Water Goes Glam With Jean Paul Gaultier



    
    The World's Most Luxurious Natural Spring Water Releases Second Annual
    High Fashion Creation
    

    TORONTO, Oct. 6 /CNW/ - Fashion designers know that the key to a good
collection combines the reinvention of ideas with underlying signature
qualities and Evian(R) Natural Spring Water is keeping to these same ideals
with the release of the newest addition to its designer collection. Remaining
true to tradition, Evian has once again partnered with an internationally
acclaimed French designer to produce two unique and exclusive creations for
2009, the Evian Prêt-à-Porter Bottle and the Evian Haute Couture Bottle by
Jean Paul Gaultier.
    The Evian Prêt-à-Porter, or ready-to-wear, Bottle by Jean Paul Gaultier
possesses a style that is classic, yet modern all at once. Adorned with a
pattern of interlocking snowflakes, the bottle recalls the crisp, icy mountain
tops of the French Alps from which Evian Natural Spring Water is derived.
Magnified by a unique colour so much known to Gaultier, the majestic blue of
the oversized logo and the understated print of the designer's name offers a
subtle reminder of a stylish mariner, a mariner that could so easily be found
on the shores of Lake Geneva, which the town of Evian borders.
    In addition to the Evian Prêt-à-Porter Bottle, Gaultier introduces a
celebration of the essential with the Evian Haute Couture Bottle. Only seven
of the Haute Couture Bottles will be released worldwide, with these few
exclusive carafes travelling around the globe to be exhibited at select
locations. Through an astonishing and sublime collection, Gaultier reminds us
that pure water is rare and precious, something to be celebrated, which is why
this collection of cylindrical masterpieces will then be auctioned off with
the proceeds going to the Evian Water Protection Institute, which restores and
maintains wetlands across the globe.
    "Jean Paul Gaultier has consistently pushed the boundaries of fashion. He
is revolutionary in his craft, yet always maintains an air of elegance and
class in his designs," said Jeff Caswell, Vice President of Marketing for
Evian North America. "In this regard, Gaultier was the perfect fit for Evian.
Gaultier has transcended the runways of France to become a household name
worldwide, much in the same way that Evian has expanded its presence
throughout the globe, ascending from a natural spring water in the French Alps
enjoyed by the locals to being one of most favored drinking waters on earth."
    Both the Evian Prêt-à-Porter Bottle and the Evian Haute Couture Bottle by
Jean Paul Gaultier made their global debut to the world in Paris, France
during one of the world's most glamorous events, Paris Fashion Week. Hosted by
Jean Paul Gaultier himself, the extravagant aquatic fashion fete took place on
October 4th at the historical Piscine Pontoise in the Latin Quarter. Upon
official release north of the border this November, the bottle will be
available at Canada's hottest restaurants, hotels and nightclubs. The Evian
Haute Couture Bottle will now begin its journey around the globe until the
auction set to take place on World Water Day on March 22, 2009.
    These Gaultier-designed bottles mark the second annual release of
high-fashion creations from Evian. In late 2007, the world's most luxurious
natural spring water launched the Limited Edition Evian Bottle by Christian
Lacroix, which quickly became a favored item with the trendsetting crowd.

    About Evian Natural Spring Water

    Bottled since 1826, Evian Natural Spring Water is the world's No.1 brand
of premium natural spring water. Every drop of Evian takes over 15 years to
filter through mineral rich glacial sands in the pristine French Alps. Bottled
at the source in a state of the art facility, Evian comes from the Cachat
Spring located on the Southern shore of Lake Geneva, in the town of
Evian-les-Bains. Evian provides a uniquely balanced mineral composition and
subtle flavor as a product of its unhurried journey.
    Today, Evian is a brand of the Danone Group, a leader in the food
industry and number one by volume in the world for packaged water and dairy
products. Evian first entered the U.S. market in 1978, where it was served in
the finest bars and restaurants in distinctive glass bottles, and is now
accepted as the most premium natural spring water for those, including many of
Hollywood's elite, who like to treat themselves to the very best.
    More information can be found on Evian's websites: www.Evian.com and
www.ShopEvian.com.





For further information:

For further information: Press Contact: Scott Mac Donald of MAVERICK
Public Relations, (416) 640-5525 Ext. 244, scottm@maverickpr.com; Web site:
http://www.evian.com, http://www.shopevian.com

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