'Evian Les Petits' Makes Worldwide Debut in Canada



    
    The World's #1 Brand of Premium Spring Water Announces Evian just for kids

    
    TORONTO, Aug. 28 /CNW/ -- Evian(R) - Natural Spring Water is splashing
into children's lunch boxes this back-to-school season with Evian Les Petits,
the first kid's pack of premium natural spring water dedicated to children.
Starting in August 2008, six-packs of Les Petits bottles will make their debut
in stores across Canada, and will be hitting stores across the U.S. shortly
after.
    With the active lifestyle that most children lead, it is important for
them to quench their thirst with water.  Replacing sweetened beverages with
water is a great way to not only keep them hydrated, but also to lower a
child's calorie intake, and Evian Les Petits offers a pure, fun and natural
way for kids to enjoy water.
    "Water is an important part of maintaining a healthy lifestyle for
children, and we want to help parents to encourage their children to drink
more of it," said Jeff Caswell, VP of Marketing for Evian North America.
"Evian Les Petits is a great solution for Canadian parents, especially those
with an on-the-go lifestyle, who always want to make sure their children are
hydrated and replenished, whether at school, playing sports, at the playground
or in the car."
    Evian has created fun graphics to complement the new bottles and
packaging. Easily held by kids, these miniature bottles utilize Evian's
signature pink and blue colours with some added kid-friendly flair. The new
artwork features graphics of trendy, urban mothers with their children, as
well as images of colourful sea creatures.
    A 330ml Evian Les Petits bottle will fit neatly into a child's lunch bag
or go perfectly with their favourite healthy after-school snack.
    Evian Les Petits will be available in stores across Canada, such as
select Loblaws, Dominion/A&P, Couche-Tard, Wal-Mart Ontario, and IGA,
beginning in August with a suggested retail price of $5.99.
    
    About Evian
    
    Bottled since 1826, Evian Natural Spring Water is the world's #1 brand of
premium spring water. Every drop of Evian takes over 15 years to filter
through mineral rich glacial sands in the pristine French Alps. Bottled at the
source in a state of the art facility, Evian comes from the Cachat Spring
located on the Southern shore of Lake Geneva, in the town of Evian-les-Bains.
Evian provides a uniquely balanced mineral composition and subtle flavour as a
product of its unhurried journey.
    Today, Evian is a brand of the Danone Group, a leader in the food
industry and number one by volume in the world for packaged water and dairy
products. Evian first entered the U.S. market in 1978, where it was served in
the finest bars and restaurants in distinctive glass bottles, and is now
accepted as the natural spring water for those, including many of Hollywood's
elite, who like to treat themselves to the very best.

    
     Press Contact:  Scott MacDonald
                     MAVERICK Public Relations
                     Tel:  (416) 640-5525 ext. 244
                     scottm@maverickpr.com

    




For further information:

For further information: Scott MacDonald of MAVERICK Public Relations,
+1-416-640-5525, ext. 244, scottm@maverickpr.com, for Evian Web Site:
http://www.evian.com/ca

Organization Profile

EVIAN

More on this organization

Danone Group

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890