Every Second Live - Canada's Olympic Broadcast Media Consortium Unveils Unprecedented and Ambitious Digital Coverage for Vancouver 2010



    
    -- CTVOlympics.ca & RDSolympiques.ca launch today --

    -- Every second of Games competition to be streamed live;
    record 2,400 hours of coverage --
    

    TORONTO, Feb. 9 /CNW/ - Canada's Olympic Broadcast Media Consortium
announced the launch of its dedicated websites, CTVOlympics.ca and
RDSolympiques.ca, which go live today and will provide a record 2,400 hours of
live Olympic Games coverage from Vancouver 2010 in English and French,
representing the most comprehensive web offering ever by an Olympic
rights-holder.

    As the official English and French Canadian digital hubs for live
coverage of the Vancouver 2010 Olympic Winter Games, CTVOlympics.ca and
RDSolympiques.ca will be rolled out in five phases over the next year,
highlighted by a record amount of embedded video, user generated content,
interactive and participatory games, unmatched depth of information about
Canadian Olympic athletes, and the best in news coverage. This all culminates
in February 2010 with exclusive live online coverage of every single moment of
Olympic Games competition.

    Never before have dedicated Olympic Games websites been unveiled so far
in advance of competition. As part of the Consortium's ongoing efforts to
build awareness for Canadian Olympic athletes and generate excitement, the
websites are launching one year in advance of Vancouver 2010, reinforcing the
Consortium's commitment to truly making these Canada's Games.

    "We are seeing an evolution in the way Canadians consume media. It's all
about choice and customization. We, as content providers, are offering
consumers the opportunity to experience the Games how they want and when they
want, whether it be on our dedicated Olympic websites, one of our official 11
television networks or 10 radio stations, or all at the same time," said Keith
Pelley, President, Canada's Olympic Broadcast Media Consortium. "We are
redefining how Canadians consume content and putting them in control of their
own personal Olympic Games experience."

    The sheer abundance and quality of live streaming and video content is
unprecedented for sports in Canada and positions CTVOlympics.ca and
RDSolympiques.ca as the undisputed leaders in Olympic Games web coverage.
During the Games, there will be up to 14 concurrent live streams available.
There will be live feeds of five networks - CTV, TQS, Rogers Sportsnet, TSN,
RDS - plus live host broadcast streams of every single sport/discipline. All
live streaming will be in enhanced definition and available on-demand,
including full-event, replays, highlights, features and interviews.

    "CTVOlympics.ca and RDSolympiques.ca are dedicated Olympic Games
destinations which give both the core sports fan and casual Olympic Games
observer a unique online experience that combines superlative high-quality
video with captivating storytelling, entertaining and interactive elements,
and informative news and analysis," said Alon Marcovici, Vice-President,
Digital Media and Research, Canada's Olympic Broadcast Media Consortium.

    Online Olympic Games content will be fully bilingual, with the majority
of print content provided exclusively by The Globe and Mail staff writers, the
official national newspaper of the Consortium and the Vancouver 2010 Olympic
Winter Games. RDSolympiques.ca focuses heavily on events, athletes and news of
specific interest to Francophones across Canada.

    Further announcements regarding mobile and exclusive partnerships for
CTVOlympics.ca and RDSolympiques.ca will be announced in the coming months.

    Over the next year leading up-to and during Vancouver 2010,
CTVOlympics.ca and RDSolympiques will offer the following:

    
    -  Video
    -  Web-Exclusive Content and Programming
    -  News and Information
    -  Photo Gallery User Generated Content
    -  Personalized and Interactive Viewer's Guide
    -  Fantasy Games
    -  Exclusive Print Partnership with The Globe and Mail
    -  Audio
    -  Interactive Medal Tracker
    -  Team Canada
    -  Athletes, Sports and Country Profiles
    -  About Vancouver
    -  Personal Profiles


    About Canada's Olympic Broadcast Media Consortium
    -------------------------------------------------
    
    Established in 2007, Canada's Olympic Broadcast Media Consortium is a
unique relationship between leading media conglomerates CTV and Rogers Media
Inc., which together will provide unprecedented coverage and consumer choice
in English, French and multi-languages on multiple platforms for the Vancouver
2010 Olympic Winter Games and London 2012 Olympic Summer Games. Official
brands include CTV, TSN, RDS, RIS Info-Sports, Rogers Sportsnet, OMNI, OLN,
TQS, APTN, ATN, MuchMusic, CTVOlympics.ca, RDSolympiques.ca, The Globe and
Mail, and select Rogers radio stations across the country.





For further information:

For further information: Andrea Goldstein, Director, Communications,
Canada's Olympic Broadcast Media Consortium, w-(416) 384-7575, c-(647)
224-8800, andrea.goldstein@ctv.ca; Dan Zaiontz, Communications Coordinator,
Canada's Olympic Broadcast Media Consortium, w-(416) 384-5708, c-(647)
406-4638, dan.zaiontz@ctv.ca

Organization Profile

CANADA'S OLYMPIC BROADCAST MEDIA CONSORTIUM - OLYMPIC WINTER GAMES - ENGLISH

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