Advertising Age Annual Report Reveals Impressive Growth Across Continents
NEW YORK, Nov. 21 /CNW/ -- Euro RSCG Worldwide is the largest global
advertising agency for the second year in a row, as measured by total number
of global accounts, according to the 2007 Advertising Age Global Marketers
Report. Ranked #1 in the 2006 report, Euro RSCG Worldwide maintained its top
ranking in this year's report due to growth across all regions and a very
strong new business performance which saw the addition of the entire $1.5
billion global Reckitt Bencksier business together with major wins from
sanofi-aventis, Kraft, ExxonMobil, Danone Group, Alcatel Lucent, Dell,
Novartis and Areva to name a few. Euro RSCG Worldwide topped the rankings with
42 global clients and 1,167 assignments, surpassing agencies Ogilvy & Mather
and McCann Erickson Worldwide, which together round out the top three
agencies, according to the figures released by Advertising Age this week.
Of the Top 100 Global Marketers listed in the report, Euro RSCG Worldwide
handles advertising for 32 of these brands including Ford Motor Co., Reckitt
Benckiser, Danone Group, PSA Peugeot Citroen, Citigroup, Bayer,
Schering-Plough Corp., Carrefour, ExxonMobil, Kraft, IBM, L'Oreal and
sanofi-aventis. These responsibilities are handled out of multiple offices
across Euro RSCG's 233 offices globally.
"We believe an agency can be both big and entrepreneurial, both global
and creative, and this ranking is further support for that point of view.
Being named largest agency in the world on the back of our Global Agency of
the Year titles from by Advertising Age and Campaign caps a great year for the
agency," said David Jones, Global Chief Executive Officer of Euro RSCG
Worldwide. "But we're more excited about the future and not just being the
biggest agency in the world but the most digitally integrated."
Advertising Age publishes a list of the Top 100 Global Marketers
annually. The full 2007 report, published at www.AdAge.com lists the global
accounts for 24 of the largest global advertising agencies.
Euro RSCG Worldwide, a leading integrated marketing communications agency
and Advertising Age's and Campaign's 2006 Global Agency of the Year, is made
up of 233 offices located in 75 countries throughout Europe, North America,
Latin America, and Asia-Pacific. Euro RSCG provides advertising, marketing
services, corporate communications, and interactive solutions to global,
regional and local clients. The agency's client roster includes Air France,
BNP Paribas, Charles Schwab, Citigroup, Danone Group, Diageo, IBM, Jaguar,
Kraft Foods, L'Oreal, LVMH Louis Vuitton, PSA Peugeot Citroen, Reckitt
Benckiser, sanofi-aventis and Schering-Plough. Headquartered in New York, Euro
RSCG Worldwide is the largest unit of Havas, a world leader in communications
(Euronext Paris SA: HAV.PA).
For further information:
For further information: Brooke Capps of Euro RSCG Worldwide,
+1-212-886-2011, Brooke.Capps@eurorscg.com Web Site: http://www.AdAge.com