STA Travel Will Give Boost to Eurail's Youth Market
UTRECHT, The Netherlands, Dec. 18 /CNW/ - Eurail Group has named STA
Travel as its new worldwide Sales Agent for Eurail Passes. Sales start in
Eurail Group manages the Eurail Pass range, allowing unlimited train
travel in Europe for non-European visitors worldwide, and already has a wide
distribution network with five Global Sales Agents and a direct sales web
channel, Eurail.com. With this new deal they are expecting to expand the
overall sales volumes, notably in the student and youth travel market.
Rene de Groot, Eurail Group's Managing Director said: "Our vision is to
expand our youth market and increase sales on a worldwide scale. By appointing
STA Travel, an experienced and global player, whose expertise lies in the
student and youth market, we expect to achieve this."
Young travellers are an important target group for Eurail Group
especially for the long duration, multi-country passes, as they often have the
time, energy and sense of adventure to discover as much of Europe as possible.
57% of all Eurail Global Pass passengers are under the age of 26. This group
gets significant reductions with Eurail and travels in second class paying
less than two thirds of the standard first class fare.
The potential to expand this market is a certainty; the student and youth
travel market worldwide is growing rapidly. According to experts it's expected
to grow by 27% across all regions in the next 5 years(1). By appointing STA
Travel, Eurail Group can be sure it has a representative in the market who
understands the travel needs of this important segment.
STA Travel is the world's largest and only truly global travel company
for students and young people with a global presence and distribution in over
90 countries. Its multi-channel distribution system reaches out to over 2.5
million customers annually.
The EURAIL Group comprises 27 railways and shipping lines, as well as
several bonus partners. For more information about Eurail Group, go to
http://www.EurailGroup.com. Eurail Passes are currently available from the
direct sales website, Eurail.com, and all Sales Agents worldwide; ACP Rail
International (eurail-acprail.com); Flight Centre (flightcentre.com);
OctopusTravel.com and Rail Europe (raileurope.com - North America,
raileurope.fr/wheretobuy - rest of the world).
Eurail Group corporate website and press room:
Eurail photo library: http://eurail.informationstore.net/
STA Travel US public website: http://www.statravel.com
STA Travel corporate website: http://www.statravelgroup.com
(1) Source: ISTC Member Survey
For further information:
For further information: Eurail Group Marketing Manager: Ana Dias e
Seixas, tel. +31(0)30-8500-125, email: firstname.lastname@example.org