Eurail Group Announces New PR Representative in North America



    NBTC Based in New York to Represent Eurail

    UTRECHT, Netherlands, Dec. 19 /CNW/ - Eurail Group has announced the
expansion of its PR activities with the Netherlands Board of Tourism and
Conventions (NBTC) as official PR representatives in North America, starting
January 2008.
    Eurail Group manages the Eurail Pass range, allowing unlimited train
travel in Europe for non-European visitors worldwide, the key market being
North America with a 54% market share.
    NBTC is already a strategic partner for Eurail and represents Eurail for
public relations activities in Asia through its wholly owned offices in Japan
and China, as well as through its partners in S-Korea and India. In order to
create a more global and consistent PR approach worldwide, Eurail has awarded
NBTC the contract to represent them in the USA and Canada, as well as
expanding activities in Asia.
    NBTC's main function will be to increase brand awareness for the Eurail
Pass product range and to reinforce the position of Eurail, making it
synonymous with rail travel in Europe. Thousands of travelers have already
discovered that rail travel is the optimal way to explore Europe, enjoy the
diverse scenery and culture and meet the locals, culminating in a unique
travel experience. NBTC's task is to increase this perception.
    Conrad van Tiggelen, NBTC's Director in North America, is enthusiastic
about the increased cooperation between the two companies: "NBTC New York
strongly believes in cooperative projects with European partners and our
collaboration with Eurail Group fits perfectly into this strategy. NBTC New
York offers a combination of PR activities which gives Eurail Group an
excellent coverage in the North American media market. Our entire PR team will
represent Eurail Pass through all tools available to American and Canadian
media."

    The EURAIL Group comprises 27 railways and shipping lines, as well as
several bonus partners. For more information about Eurail Group, go to
http://www.EurailGroup.com. Eurail Passes are currently available from the
direct sales website, Eurail.com, and all Sales Agents worldwide; ACP Rail
International (eurail-acprail.com); Flight Centre (flightcentre.com);
OctopusTravel.com and Rail Europe (raileurope.com - North America,
raileurope.fr/wheretobuy - rest of the world).

    For More Information: Eurail Group corporate website and press room:
    http://www.eurailgroup.com

    Eurail photo library: http://eurail.informationstore.net/





For further information:

For further information: Eurail Group Marketing Manager: Ana Dias e
Seixas, tel. +31(0)30-8500-125, email: a.diaseseixas@eurail.nl.; Brigitta
Kroon-Fiorita, NBTC New York, Phone: (212) 370-7360, X. 18, E-mail:
bkroon-fiorita@holland.com

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EURAIL GROUP G.I.E.

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