E*TRADE Canada Launches New Investor Research Centre



    Delivers Extensive Independent Research on US and Canadian Equities

    TORONTO, March 27 /CNW/ - E(*)TRADE Canada, a subsidiary of E(*)TRADE
FINANCIAL Corporation (NASDAQ:   ETFC), today announced it will provide
customers access to powerful, independent research from five sources through
its new analyst Research Centre. The broad research selection from eResearch,
Orion Securities, Reuters, BNY Jaywalk and Sabrient provides company analyst
coverage and ratings, including flash reports, analyst upgrades and downgrades
on US and Canadian-based companies.

    "Smart investors want more than low-cost commissions. Adding five
independent research providers to our robust education content and real-time
market monitoring tools helps customers to further evaluate their potential
for long-term investment," said Duncan Hannay, President, E(*)TRADE Canada
Securities Corporation. "A full suite of offerings that encompass research,
premium interest rates, cutting-edge functionality and superior service will
continue to drive customers to E(*)TRADE Canada."

    Designed to provide timely and insightful information to self-directed
investors, the easy-to-use Research Centre provides:

    --  Free access to Canadian research from eResearch and Reuters,
including company analyst coverage and BNY Jaywalk Consensus reports - all
covering a wide range of Canadian industries and sectors

    --  Free access to US research from Reuters, including analyst upgrades
and downgrades; and BNY Jaywalk Consensus reports - all with extensive US
company coverage

    --  Premium access to research(1) from sources like Orion (Canadian) and
Sabrient (US) including analyst upgrades, downgrades, flash reports and more

    E(*)TRADE Canada also offers its customers informative third party
educational seminars that take place both online and in-person across Canada,
focusing on topics such as trading techniques, idea generation and risk
management. The Research Centre and educational content build upon E(*)TRADE
Canada's robust product offering and broad set of tools and services to help
customers make the most of their online investing experience, including
streaming real-time quotes, charts, and news, technical analysis, real time
account balances, customizable trading platforms, and the Asset Allocation
Optimizer. When coupled with its competitive commission pricing and
high-yielding Cash Optimizer Investment Account, the new Research Centre
demonstrates E(*)TRADE Canada's commitment to providing retail investors with
robust investing solutions.

    For more information about E(*)TRADE Canada's investment solutions, visit
www.etrade.com/ca

    About E(*)TRADE FINANCIAL

    The E(*)TRADE FINANCIAL family of companies provide financial services
including trading, investing, banking and lending for retail and institutional
customers.

    E(*)TRADE Canada is a service of E(*)TRADE Canada Securities Corporation
(Discount Broker - Order-Execution Only Accounts), a member of the TSX, the
TSX Venture Exchange, the Montreal Exchange, the Investment Dealers
Association and the Canadian Investor Protection Fund. The E(*)TRADE Canada
service is offered in all provinces. E(*)TRADE, E(*)TRADE Canada, E(*)TRADE Complete
and E(*)TRADE FINANCIAL are trademarks or registered trademarks of E(*)TRADE
FINANCIAL Corp. or its subsidiaries and are used with permission. E(*)TRADE
FINANCIAL Corp., a U.S. public holding company listed on the Nasdaq, is the
indirect parent of E(*)TRADE Canada Securities Corporation. E(*)TRADE FINANCIAL
Corp. is also the parent of U.S. based E(*)TRADE Securities LLC and E(*)TRADE
Bank, each a pioneer in digital and online financial services.

    (1) To qualify, you must, during the immediately preceding calendar
quarter, execute at least 30 equity or options trades or have a minimum of
$50,000 in combined E(*)TRADE Canada account assets. You must re-qualify each
calendar quarter. New qualification status will be effective on the second
business day of the calendar quarter.

    Important Notice

    E(*)TRADE FINANCIAL and the E(*)TRADE FINANCIAL logo are registered
trademarks or trademarks of E(*)TRADE FINANCIAL Corporation. The statements
contained in this news release that are forward-looking are based on current
expectations that are subject to a number of uncertainties and risks, and
actual results may differ materially. The uncertainties and risks include, but
are not limited to, changes in market activity, anticipated increases in the
rate of new customer acquisition, the conversion of new visitors to the site
to customers, the activity of customers and assets held at the institution,
seasonality, the development and enhancement of products and services,
competitive pressures (including price competition), system failures, economic
and political conditions, changes in consumer behavior and the introduction of
competing products having technological and/or other advantages. Further
information about these risks and uncertainties can be found in the
information included in the annual reports previously filed by E(*)TRADE Group,
Inc. or E(*)TRADE FINANCIAL Corporation with the SEC on Form 10-K (including
information under the caption "Risk Factors") and quarterly reports on Form
10-Q.

    (C) 2007 E(*)TRADE FINANCIAL Corporation. All rights reserved.




For further information:

For further information: E*TRADE FINANCIAL Media Relations Contact
E*TRADE FINANCIAL Corporation Pam Erickson, 617-296-6080
pam.erickson@etrade.com or E*TRADE FINANCIAL Investor Relations Contact
E*TRADE FINANCIAL Corporation Adam Townsend, 703-236-8719
adam.townsend@etrade.com

Organization Profile

E*TRADE FINANCIAL CORPORATION

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